[Pick] “100% pure cow dung 20,000 won”… The warm reason for opening the wallet

People who carefully package and sell cow dung overflowing in Australia are attracting attention.

On the 21st of the local time, foreign media such as CNN in the United States reported that the Australian charity’Brainwave’, which was hit by fundraising in the aftermath of Corona 19 this year, launched an unexpected new product.

Brainwave was founded in 1994 by Josephine Nichols, who has a 6-year-old son suffering from brain tumors. Nichols, who closely watched the impact of his son’s illness on family members, began raising funds for young patients and their families who were facing similar difficulties.

So, the group has been helping children with brain diseases such as brain tumors, cerebral palsy, and multiple sclerosis for more than 20 years, but recently faced a crisis amid the corona 19 outbreak. The number of patients to help keeps increasing, but as charity events that were held face-to-face were canceled, donations were noticeably reduced.

At this time, his son, Cox, who overcame a brain tumor as a child and grew up into a healthy adult came out. Cox, currently the CEO of an advertising company, came up with an eco-friendly fertilizer using cow dung while thinking about a new fundraising method that could attract people’s attention. Instead of doing outside activities, we decided to sell’cow dung fertilizer’, which eliminated the nasty smell, aimed at people who had a hobby of gardening and planting potted plants in the house.

When 100% cow dung containing no chemical additives was added with a clever brand of’Pure Shit’ and a good idea, consumers were willing to open their wallets at a price of $25 per kilogram (about 20,000 won). Cox said the profits from selling cow dung fertilizer will be used to purchase medical devices for young patients, such as wheelchairs.

Mr. Cox said, “Because I have overcome brain tumors and have helped others, there is good reason to donate for young patients.” He added, “It was a tough year for everyone, but I believe good things will come in the future, just like flowers and vegetables grow out of shit.”

This is’News Pick’.

(Photo =’Pure Shit’ homepage capture,’pure_shit’ Instagram)