Pharmaceutical companies challenging’new platform’-farm news

Ildong Pharmaceutical, who challenged the medical information portal, surpassed 50,000 subscribers of’Hudadak’
Companies that challenge’Pharmaceuticals’ Cosmetics’ Derma Cosmetics are also’Sunpoong’
Sang-A Pharmaceutical and Yoo-Yu Pharmaceutical started selling dry season in collaboration with live commerce platform

[팜뉴스=신용수 기자] In the era of Corona 19, pharmaceutical companies are expanding new platforms in addition to selling pharmaceuticals and health functional foods. Ildong Pharmaceutical, Daewoong Pharmaceutical, and Yuhan Corporation have entered the stage of settlement by challenging medical information portals, and companies are increasingly challenging the cosmetics business based on their pharmaceutical know-how. In addition, there were pharmaceutical companies that started selling dry-type products in connection with a live commerce platform.

Ildong Pharmaceutical announced on the 18th that the number of members of its medical information platform’Hudadak’ exceeded 50,000. Hudadak is a medical portal that opened in April of last year, and it is operated in two ways:’Hudadak Doctor’ for medical professionals such as doctors and’Hudadak’ health for the general public.

According to Ildong Pharmaceutical, during a year, doctors of Hudadak secured about 12,000 members, and Hudadak Health had about 38,000 members. An official from Ildong Pharmaceutical said, “Providing high-quality information and differentiated content while responding quickly to the expanding trend of non-face-to-face and online communication has led to an increase in the number of members.” “We plan to continuously develop and present a variety of customer-oriented services.” .

In the meantime, there have been several companies besides Ildong Pharmaceutical that have started to expand the platform through a specialized medical portal. The first company to challenge was Hanmi Pharm. Hanmi Pharm opened the first medical information portal’HMP’ in the domestic pharmaceutical industry in 2000. HMP ranked first in the domestic use rate in a survey conducted by Medigate last year.

Daewoong Pharmaceutical and Yuhan Corporation also challenged themselves. Daewoong Pharmaceutical launched’Doctorville’, a medical information portal in 2016, and Yu-Medi, a medical information portal in 2019. Daewoong Pharmaceutical and Yuhan Corporation are reinforcing digital marketing activities through a web symposium in line with the recent Corona 19 situation.

In addition to the medical information portal, there are also companies that have started to expand the platform through’Derma Cosmetics’, a pharmaceutical brand cosmetics.

Dong-A Pharmaceutical recently signed a contract with Eun-Woo Cha, who is appearing on various TV programs as a model for its derma cosmetic brand’Patio.’ Dong-A Pharm, which entered the derma cosmetics market in 2018, is continuing its growth, centering on cosmetics containing the ingredients of’Noscangel’, a scar treatment treatment.

GC Green Cross is also aiming to settle in the derma cosmetic market through BOONJA, a cosmetic brand of GC Green Cross Wellbeing, a health care affiliate. In the case of Dongkuk Pharmaceutical,’Centelian 24′, launched in 2015, has settled in the derma cosmetic market with cumulative sales of KRW 360 billion as of December last year.

In addition, various pharmaceutical companies such as’Doctor Lacto’ of Chong Kun Dang Health,’Skin Pharmacy’ of Kwangdong Pharmaceutical,’New Origin’ of Yuhan Corporation,’First Lab’ of Ildong Pharmaceutical,’Easy Dew’ of Daewoong Pharmaceutical, and’Whalmyeong’ of Dongwha Pharm, etc. We are fighting a competition while launching.

Some companies used live commerce. Sang-A Pharm, whose main focus is on dry food, is currently pioneering a new sales channel through collaboration with the live commerce platform’Grip’.

Live commerce is a media commerce that sells goods through live streaming. In simple terms, it can be said to be a personal broadcast that conducts home shopping. Representative services include’Coupang Live’ and’Naver Shopping Live’ operated by Coupang. There are the grips mentioned earlier.

The strength of live commerce is’real-time communication’. In live commerce, you can ask a question directly through comments like a personal broadcast, and the broadcast host leaves feedback in real time. From the consumer’s point of view, it has the advantage of being able to decide on a purchase after solving a question in real time.

Yooyu Pharm also actively utilized live commerce while partnering with Naver Shopping Live. On February 25, YooYu Pharmaceutical sold dry foods such as krill oil, vitamins, and omega 3 through Naver Shopping Live hosted by My Pouch, a dry food shopping mall.

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