Exceeded 100 million, doubled in 3 years
‘Zipcock’ boosted by Corona 19
Netflix’s original Korean content’Sweet Home’.
Netflix, a global online video streaming (OTT) company, has surpassed 200 million people worldwide. This is because the number of people enjoying content through OTT at home has increased due to the spread of Corona 19.
Netflix announced its 4Q results last year on the 19th (local time) and announced that the total number of subscribers reached 23.7 million. This is an increase of 8.5 million people from the previous quarter. It exceeded 100 million in the third quarter of 2017, and then doubled in three years. Over the past year, the number of subscribers increased to 36.6 million, the largest ever. The Wall Street Journal of the US media analyzed that “Netflix’s growth last year was largely influenced by the increase in demand for streaming services as people spend more time at home in the aftermath of Corona 19.”
The region with the most cumulative subscribers is North America, reaching 73.94 million. There are 66.7 million in Europe, Middle East and Africa, and 3754 million in Latin America. The cumulative number of subscribers in the Asia-Pacific region, including Korea, is 25.49 million. Asia is the fourth-largest total subscribers, but the growth is steep. In the fourth quarter of last year alone, it increased by 9.3 million. It led Netflix’s growth along with Europe, the Middle East, and Africa, which increased by 14.9 million.
Netflix cited the expansion of Korean content investment as a background for the growth of the Asia-Pacific region. After entering the domestic market in 2016, Netflix has invested 770 billion won in Korean content production and distribution. Netflix particularly emphasized the propaganda of the Korean original content’Sweet Home’, which was released last December. This drama, with a unique setting in which humans with desires become monsters, has been watched by 22 million people around the world in the four weeks since its release.
With a significant increase in subscribers, including in Asia, Netflix’s sales in the fourth quarter of last year recorded $6.64 billion. It increased 21.8% from the same period last year ($5.45 billion). Netflix also announced that it will review the purchase of treasury stocks that have been suspended since 2011 based on cash flow. Netflix’s stock price soared 12% in after-hours trading on the same day as a result of solid earnings and news of resumption of treasury stock purchases.
Reporter Kim Hee-kyung [email protected]
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