(Seoul = News 1) Reporter Joo-Hyun Lee = Binggrae’s popular snack brand’Kewirang’ turns into ramen, and Ottogi’s’Sesame Ramen’ turns into sweets. Ottogi and Binggrae are introducing their hit brands’Sesame Ramen’ and’Crab Ramen’ as snacks and ramen respectively.
It is analyzed that Ottogi and Binggrae have a strategy to target new markets with familiar brands and tastes while reinforcing fun marketing that stimulates consumer curiosity by launching a unique combination of collaboration products.
According to the industry on the 4th, Ottogi and Binggrae are releasing’Kokee Langmyeon’ and’Sesame Ramen Time’, respectively, in the middle of this month. Binggrae’s crab ramen is a ramen product, and Ottogi’s ramen brand, Sesame Ramen, is born as a snack.
Sesame Ramen Time is a product created by meeting longevity brands such as’Vegetable Time’ launched in 1990 and’Sesame Ramen’ launched in 1994.
Vegetable Time is Korea’s first deep snack (a snack that is eaten with a sauce such as ketchup). The enclosed’Tomato Ketchup’, a symbol of vegetable time, is also an Ottogi product. The’Ketchup Destiny’, which has been around for more than 30 years, is pointed out as the background for this collaboration product.
Considering such characteristics of vegetable thyme, it is expected that sesame ramen thyme will also be released in the form of a deep snack and eaten with Ottogi’s ketchup.
Sesame ramen noodles contain fried sesame seeds and sesame oil oily soup, so they have a savory and spicy taste. The noodles are also seasoned with sesame powder, which doubles the flavor and contains egg blocks to soften the spicy taste, making it a popular product among young people.
Kkotgerang, which has been actively collaborating with clothing and fashion items, will be released as ramen for the first time.
The type and characteristics of the product are not known, but as it is a seafood snack, it is expected that the crab-shaped ingredients will add’seeing taste’ to the seafood-based soup.
Last year, Kkotgerang launched a fashion brand’Côtes Guerang’ with a snack shape as a logo and singer Zico as a model. With a parody of a luxury fashion brand, it attracted consumer attention and sold out.
Due to the collaboration effect, the sales of crab and crab also increased by 60% compared to the same period of the previous year, resulting in an increase in sales of this product.
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