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| ▲ In the aftermath of Corona 19, the frequency of purchases of processed foods overall decreased, and online purchases increased significantly. (Photo by Yonhap News) |
In the aftermath of Corona 19, the frequency of purchases of processed foods overall decreased, and online purchases increased significantly.
According to the Ministry of Agriculture, Food and Rural Affairs and the Korea Rural Economic Research Institute, the number of respondents who purchase processed food once a week accounted for about half of the total, or 50.2%.
The Ministry of Agriculture and Forestry and the Rural Economic Research Institute conducted a ‘2020 processed food consumer attitude survey’ targeting 2,2 main food buyers from July to September last year.
As a result, half of the respondents said that they purchase processed food once a week. It was 1.0% and 0.1%’daily’.
In the aftermath of the coronavirus, the proportion of households who purchase more than once a week decreased from 75.2% in the previous year to 70.9% last year, and the rate of purchases once every two weeks increased from 17.9% to 23.2%.
On the other hand, the ratio of mail-order sales, including online, increased significantly from 4.0% last year to 11.4% last year.
The percentage of responding that they have purchased processed foods online for the past year has increased from 56.9% to 62.6%, and those with online purchase cycles more than once a week from 16.4% to 29.8%. The most purchased items online were surveyed in order of convenience food, processed meat products, noodles, beverages, and dairy products.
In addition, 86.1% of households had experience in purchasing convenience meals (17 item groups) in the past year. By item, the purchase experience rate of noodles (98.3%), dumplings and pizza (98.2%), and meat (94.5%) was high.
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