[FETV=김윤섭 기자] With the online shopping market approaching 160 trillion won last year, the online food market was also found to have enjoyed the largest boom in history due to the new coronavirus infection (Corona 19).
According to the National Statistical Office and the food industry on the 15th, the amount of transactions in the online food market last year was 43.4 trillion won, an increase of 62.4% from the previous year. In 2019, it surpassed 20 trillion won to 26.7 trillion won, and then it surpassed 40 trillion won at once in 2020. This is because the non-face-to-face (untact) consumption trend has also become clear in the food market.
The transaction amount is the sum of Internet and mobile shopping transactions for food and beverages, agricultural, livestock, and seafood, and food services (delivery services such as pizza and chicken).
Food service transaction volume increased 71.4% to 17.4 trillion won, 78.6%, and agricultural, livestock, and fishery products rose 71.4% to 6.1 trillion won. Beverage and food products increased 48.3% to 19.900 trillion won.
By transaction method, mobile shopping transactions increased 70.0% to 3,510 trillion won, and internet shopping increased 36.5% to 8.3 trillion won.
Shinsegae Food plans to increase the number of small packaged meat convenience food products sold online this year from 23 types to 30 types. In the past, it was common to check freshness and buy meat directly at offline stores such as hypermarkets and butchers, but this is due to the phenomenon that online purchases are increasing due to Corona 19.
An official from Shinsegae Food explained, “In the second half of the year, we plan to develop convenience meals in collaboration with restaurants famous for meat and sell them online.”
CJ CheilJedang reorganized the premium membership’The Prime’ of its mall’CJ The Market’ and introduced an automatic payment system to maintain benefits such as discount coupons and free shipping. It also revealed that it had attracted 16,000 new members within two months of the reorganization.
Dongwon Group consolidated its online sales organization this year.
The existing Dongwon F&B Online Business Department’s food shopping mall (Dongwon Mall), Dongwon Home Food’s HMR Business Department’s online shopping market (The Side Dishes &), and Dongwon Home Food’s Geumcheon Business Department’s Livestock Online Mall (Geumcheon Meat) were converted into the Dongwon Home Food online business It is integrated and operated.
In December last year, Yakult Korea introduced the online integrated platform’Fredit’, which greatly expanded its online mall’High Fresh’, and sells dairy products, health functional foods, fresh foods, cosmetics, and household goods.
An industry official said, “The online food market, which has been growing since before Corona 19, has recorded explosive growth due to Corona 19.”