[이코노믹리뷰=박민규 기자] Hanwha Q CELLS, the solar power business division of Hanwha Solutions (009830), achieved the No. 1 market share in the US commercial and residential solar module market in the third quarter of this year.
Hanwha Q CELLS made this statement by citing a report recently released by Wood Mackenzie, an energy consulting company, on the 23rd.
According to Wood Mackenzie, Hanwha Q CELLS recorded a 22.2% market share in the US commercial solar module market in the third quarter, ranking first for the fourth consecutive quarter. It is explained that in the US residential solar module market, it maintained the first place in the 9th quarter with a share of 27.4% over the same period.
Despite the aftermath of the novel coronavirus infection (Corona 19), the size of the residential solar power plant installation in the U.S. in the third quarter was about 738MW, similar to the previous year. It has even been shown that the total installation size has increased. In fact, BNEF, a market research firm affiliated with Bloomberg Telecom, said that the number of US residential solar installations installed until July increased by 21% compared to the same period last year.
Hanwha Q CELLS is targeting the premium solar market by focusing on improving technology and quality. In order to meet the stringent quality standards of US consumers, it is self-conducting quality tests that are two to three times the international standard quality standards, and products released through it are inevitably superior in performance and stability.
Last month, Hanwha Q CELLS obtained the industry’s first certification in the quality inspection of new solar modules by TUV Rheinland, a global solar power verification agency. The product group that obtained the certification is the’Q.PEAK DUO’ series, which Hanwha Q CELLS launched this year. It is counted as a credit that made it possible.
Hanwha Q CELLS is strengthening its dominance in the US market through not only excellent quality but also active sports marketing. In the golf team established by Hanwha Q CELLS in January 2018, four players Kim In-kyung, Nelly Koda, Shin Ji-eun, and Ji Eun-hee are active in the American Women’s Professional Golf (LPGA).
In addition, Hanwha Q CELLS decided to support the LA Dodgers of the Major League from March last year, and became the team’s official solar partner. With this opportunity, Hanwha Q CELLS is actively using it for local sales by installing advertisements on light-emitting diode (LED) billboards, outfield fences, and the rear of the catchers in the stadium, securing the right to use pre-games, personnel, and exclusive VIP seats.
In addition, since Hanwha Q Cells established a vision to become a total energy solution company from a solar cell/module business in January of this year, Hanwha Q CELLS has developed a solar solution business combined with an energy storage device (ESS), a solar power plant development business, and directly to consumers It is promoting a power sales business that sells electricity. In this regard, Hanwha Q CELLS signed a contract to acquire a 100% stake in US software company Growing Energy Labs (GELI) in August and is also planning to enter the decentralized energy market.
Hanwha Q CELLS President Kim Hee-cheol said, “(Hanwha Q CELLS) achieved first place in the US commercial and residential solar module market, which prefers high-quality and high-efficiency products, as an example of the company’s brand power.” Based on our unrivaled technology and quality, we will accelerate our targeting to the US premium solar market.”