‘One Boat’ Tan BTS Black Pink… ‘Weverse’ became a dinosaur platform [스타in 포커스]

BTS (left) and Black Pink (photo = Big Hit YG)

[이데일리 스타in 윤기백 기자] Naver, Big Hit Entertainment, and YG Entertainment have established a’K-pop blood alliance’. Naver makes an investment of 411 billion won in BNX, a subsidiary of Big Hit, while Big Hit and BNX are investing 70 billion won in YG Plus, a subsidiary of YG, to strengthen’strategic alliance’.

VLive·Weverse integration… ‘Dinosaur Platform’ birth

Naver held a board meeting on the 27th and decided to invest a 49% stake (worth KRW 4118 billion) in BNX, a subsidiary that operates Big Hit’s fan platform’Weverse’. On the same day, Big Hit also announced, “We have resolved an agenda to take over the VLive division of BNX Naver.” “We also made a resolution on an agenda to change BNX’s mission to’WEVERSE COMPANY Inc.’” did.

Big Hit, which takes over the VLive division through its subsidiary BNX, plans to cooperate with Naver to create a new global fan community platform that integrates users, contents, and services of both companies’ Weverse and VLive. Big Hit, which has accumulated experience and know-how in the entertainment market for a long time, will lead the business as the largest shareholder, and Naver is a strategy to maximize synergy between the two companies by focusing on technology capabilities.

Naver is planning to become the second largest shareholder of BNX by acquiring an additional stake in BNX through the transfer of the VLive business unit. In addition, through cooperation with Big Hit and BNX, we plan to cooperate with each other so that they can continue to take global leadership in the area of ​​the fan community platform.

Naver said, “In order to expand its influence in the global market, close collaboration between competitive platforms is necessary.” “We will become a unique player in the global entertainment market by adding K-content to competitive K-technology in the global market.” Told. Big Hit said, “Since launching in 2019, Weverse has grown explosively, and we have confirmed the necessity and influence of the fan community platform in the global music market.” “With the full collaboration with Naver, Weverse and VLive have become the global marketplace. Will rise to an unrivaled position in the industry.

As a result, the fan platform, which had been in the 3rd wave of Naver’V Live’, Big Hit’Weverse’, and NCsoft’s’Universe’, was narrowed down to the Yanggang structure of’Naver/Big Hit VS NC’.

Naver is expected to dominate in the fan platform market as it has gained advantage in securing IP (intellectual property rights) by forming a strong blood alliance with Big Hit, SM Entertainment, and YG Entertainment. As NCsoft also decided to establish a joint venture with CJ ENM within this year, it is expected to closely pursue the’Integrated Weverse’ (tentative name) by synergizing with music and broadcasting contents.

It is also of interest that SM’s online concert brand’Beyond Live’ will be held at Weverse. Earlier, SM launched’Beyond Live’ in cooperation with Naver and successfully performed dozens of online performances through the V Live channel. As VLive and Weverse are integrated, attention is focused on whether’Beyond Live’ created by SM can be enjoyed in Big Hit’s’Weverse’.

‘One Boat’ Tan BTS Black Pink… K-pop solo notice

On that day, Big Hit decided to acquire a stake in YG Plus, a subsidiary of YG, to collaborate on music and music distribution and MD business from the platform. As a result, music industry officials believe that Big Hit and YG, centered on Naver, have virtually achieved’business integration’.

Big Hit held the board of directors on the same day and announced that it will invest a total of 70 billion won (Big Hit 30 billion won, BNX 40 billion won) in YG Plus, a subsidiary of YG, together with its subsidiary beNX. After the investment, Big Hit will own 7.68% and BNX will own 10.24%. YG Plus also announced on the same day that “Big Hit and BNX acquired new shares issued through a paid-in capital increase allocated to a third party with a total amount of 70 billion won on the 27th, and some of the shares of YG Entertainment, our largest shareholder, and related parties Yang Hyun-seok and Yang Min-seok,” did.

Accordingly, the two companies are expected to create positive synergies in various business areas such as platforms, distribution, and contents through mutual cooperation in the future. In particular, it is noteworthy that the on- and off-line platforms that both companies are deploying will expand.

YG has not only possessed a number of global artist lineups such as Big Bang, Black Pink, and Treasure, but has also demonstrated strengths in various fields such as music and record distribution and MD. Big Hit is making unrivaled achievements in the business area that utilizes artist IP, such as the fandom platform’Weverse’, BTS, Tomorrow by Together, and N Hyphen.

With this alliance, YG will expand and expand its artist global membership-related business through Big Hit’Weverse’. YG Plus will collaborate with Big Hit’s album and music distribution and MD business.

An official in the music industry said, “As BTS and Black Pink, which were regarded as K-pop two-tops, have doubled, their solo performance in the global music market is expected.” “As BTS and Black Pink are no longer competing, The situation where collaboration can also be expected” expressed expectations.