On the way home from work, Vincenzo Song Joong-gi eats Chinese bibimbap and swears.

On the 17th, “Coming Home News” was released through Ten Asia’s YouTube channel. ‘Coming Home News’ is a news that highlights the hottest issues of the day, and is released on’TV Ten’ at 6 pm on weekdays. Today’s issue is the return of singers from TVN dramas’Vinsenzo’ and Song Joong-ki and’Drug Excommunication’ B.I., who have been accused by the Chinese PPL, and Seo Jang-hoon, who was suspicious of the abuse of Hyun Joo-yeop.

◆ Why is Korean food bibimbap a Chinese food? ‘Vinsenzo’ accused of runaway

While the tvN drama’Binsenzo’ has raised controversy with the Chinese bibimbap indirect advertisement (PPL), the problem consciousness of the lead actor Song Joong-ki is also being pointed out.

The scene in question is the 8th episode of’Vinsenzo’. There was a scene where Song Joong-gi and Jeon Yeo-bin were eating bibimbap, and the bibimbap placed on the table was a product of a Chinese instant food company. When bibimbap, a Korean food, appeared in Korean dramas as a Chinese product, viewers of course had no choice but to be angry.

In particular, the criticism was more intense because the Chinese and the Chinese media are doing more and more distortions of history, such as taking the Northeast Project and claiming Korean culture as their own. As’Vinsenzo’ is aired all over the world through Netflix, it is pointed out that if a foreigner sees Song Joong-gi eating Chinese bibimbap, it is highly likely to misunderstand that bibimbap is Chinese.

Some viewers were resentful that the production company of’Vinsenzo’ was also a problem, but Song Joong-ki did not reject this PPL. PPL is essential for drama production, but the main actor can reject it.

This PPL not only hindered the flow of the play, but also touched the sensitive areas of the people. Viewers are of the opinion that the lead actor Song Joong-gi is disappointed even if he did not know public sentiment, and even more disappointed if he closed his eyes even if he knew it.

However, it is not only Song Joong-ki’s fault. This is because content competition is intensifying recently and drama production costs are growing, so indirect advertising and sponsorship are not in a situation where they are not in a situation where they are in a situation where they are not reluctant. No matter how good the viewership of the drama, it is not in a position to cover the Chinese capital in a situation where the deficit accumulates each time.

The reality of drama production is that production itself is difficult without large capital and investment, and there is no choice but to keep the overseas market in mind from the planning stage.

Fortunately, the production crew of’Vinsenzo’ recognized the controversy and began discussing the cancellation of the remaining PPL in China.

Recently, tvN is using Chinese food as a PPL, starting with the history distortion of the’Queen Iron Man’,’The Goddess’ Advent’ and’Vinsenzo’. As drama is a thorough commercial act, export is important and it is also important to raise the status of K-contents, but I think we must act wisely so that this money-making does not play around with China’s nerds.

◆ Seo Jang-Hoon, Hyun Joo-yup open up to suspicion

Seo Jang-hoon, a broadcaster who was a basketball player, did not say “I haven’t seen it” about Hyun Joo-yeop’s controversy over school abuse.

On March 14, Hyeon Joo-yeop’s suspicion of school abuse arose. The revealer claimed that Hyun Joo-yeop beat his juniors with fists and feet, and assaulted them with chessboards. Hyeon Joo-yeop denied the charges, saying that there was no personal assault, although there was a time when he gave nerds to his juniors as the captain of the basketball team 30 years ago when he was in school.

However, another gangster exposer appeared, and the controversy was raised by mentioning that Seo Jang-hoon, a senior in Whimoon middle and high school, would be aware of Hyun Joo-yeop’s gangster.

Regarding this, Seo Jang-hoon said, “The revelation is a two-year junior of Hyun Joo-yeop, and it is said that Hyun Joo-yeop was in the third year of high school. I am careful to talk about things that I have not even witnessed since it was after graduation.

In particular, Seo Jang-hoon said that he did not come into contact with the rumors of Hyun Joo-yeop, and that he did not interfere with others, so he started playing basketball late at the time and was busy trying to cover up.

Seo Jang-hoon said that he was very embarrassed about the suspicion of his school abuse when Hyun Joo-yeop was a’playful’ while in middle and high school. He said, “I can’t believe that Hyun Joo-yeop would have done that,” and hoped that the conflict between the two sides would be resolved.

◆’Drug Excommunication’ B.I’s singer returns

Singer BI, who is accused of taking drugs, returns as a singer.

On March 19th, BI is releasing the project donation album’The Consolation of the Deep Night’. BI will donate the entire amount of copyright fees, music and album sales revenue, and content revenue generated after the release of the donation album to World Vision’s domestic and international crisis relief projects.

In this song, BI reflects on the wrong choices in the past and expressed the wish that it would be able to play a beneficial role in the world at least a little.

B.I left iKON on drug charges in 2019 and terminated the exclusive contract with YG Entertainment. In 2016, B.I was accused of purchasing and administering cannabis and LSD, a super hallucinogenic drug, and admitted to some inhalation. During this process, former YG CEO Yang Hyun-seok was suspicious of trying to cover up B.I’s inhalation of drugs.

Since then, B.I was elected as the youngest executive director of the IOK Company in 2020, and in January of this year, controversy arose as he featured in Epik High’s new report.

Even if the period of self-sufficiency is short, B.I. is too short. Would the public not know B.I. who wants to return as if he were going through a pit while making a song with the heart of reflecting on wrong choices in the past? If he really reflects on drug inhalation, isn’t it the first to have enough self-sufficiency, to show a sincere apology and change?

Reporter Woobin [email protected]

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