‘Official site first’… Naver changed the search algorithm

Naver reorganized the service to expose credible information at the top of search results.

According to Naver on the 21st, the web search’ranking algorithm’ was updated on the 18th. The ranking algorithm is an algorithm that determines the ranking of web documents to be exposed to the content that users search for. With this update, the search results provided by Naver have been changed to better expose the official site, high-quality documents with a structured table of contents and contents, and documents with links correctly to the main pages of the site.

For example, if you enter’unlimited data’ in Naver before the update, the search results of the related content found on the Open Encyclopedia site (online encyclopedia site that anyone can edit) will be exposed at the top, but after the update, the official information page of the carrier’s plan will appear first. done.

There are hundreds of’ranking signals (signals)’ referred to by the ranking algorithm, including the user’s search environment, the characteristics of the user’s query, and the source and quality of documents.

This reorganization of the search algorithm focuses on strengthening public confidence in a large framework. Naver is the number one search portal in Korea, used by 4,036 million people a month. This means that as many people use it, information from more responsible and trusted sources will be exposed first. In addition to web search, Naver also provides’influencer search’ and’view search’ that exposes blog and cafe search results. Whereas influencer search and view search capture subjective gaze and taste, web search supports accurate official information search.

A Naver official said, “It is part of a’solid project’ that we started to better provide reliable information,” and said, “The goal is to create a more technically robust collection-index-ranking-exposure algorithm.”

On the other hand, Naver will abolish Naver’s flagship service’Real-time Rapidly Rising Search Terms’, which has been maintained for 16 years from the 25th. Naver revealed the reason for the abolition on the 4th, saying, “Over the past 10 years, the variety of search terms within Naver has increased 33.6 times, and users have increased their tendency to selectively consume information on the Internet according to their tastes and preferences.” Naver also said, “The purpose of the rapidly rising search terms that allows users to utilize search word data received from users will continue through’Data Lab’, which collects search word trends by gender, region, age group, and period, card usage statistics, and comment statistics.” Explained.

Reporter Kim Jung-min [email protected]