Last year, Nongshim, the protagonist of the K ramen blast, recorded the highest sales and operating profit ever. Photo = provided by Nongshim
Nongshim, the protagonist of last year’s K ramen(288,000 +0.52%)This was the highest sales and operating profit ever. This is due to the fact that the demand for home food has increased both at home and abroad due to the new coronavirus infection (Corona 19), and also succeeded in collecting issues with the chapaguri (chapaghetti + raccoon), which appeared in the movie “Parasite,” which won the Academy Award in February last year.
Nongshim announced on the 4th that last year’s consolidated sales recorded 2,639.8 billion won, up 12.6% year-on-year. In particular, earnings improvement was remarkable. Last year’s operating profit increased by 103.4% to 156 billion won. Net profit was also tentatively calculated to increase by 109.7% to 149 billion won.
Accordingly, Nongshim posted record-high annual sales and operating profit last year.
An official from Nongshim explained, “Sales broke a new record following 2019, and in the case of operating profit, we made a new maximum in a long time since the early 2000s,” and said, “The sales of major domestic businesses such as ramen and snacks and earnings improved due to the growth of overseas business.” did.
The photo shows the scenery of the US factory in Nongshim. Photo = provided by Nongshim
In particular, last year, Nongshim showed outstanding performance in overseas markets. Overseas sales reached a record high of 990 million dollars.
Shin Ramyun, a representative product, was once again recognized for its product power as Shin Ramyun Black was selected by the review site’Wire Cutter’ operated by the New York Times as’the world’s best ramen’. Along with Shin Ramyun Black, 3 Shin Ramyun products, including Shin Ramyun Dried Noodles and Shin Ramyun Bowls, and Nongshim’s Modishumer (consumer who uses the product as they wish), Chapaguri (Japaghetti + Raccoon), entered’Best 11′.
In the case of Chapaguri, when the movie Parasite won the Academy Award, it became a hot topic once again focusing on social network service (SNS). According to Nongshim, the ramen with the highest number of Instagram hashtag (#) posts among domestic ramen is Japaghetti. The number of related posts reached 219,000 as of the last day.
According to Nongshim, Shin Ramyun Black ranked first in the article’The best instant noodles’ reported by Wire Cutter last year. Photo = provided by Nongshim
Along with these achievements, Nongshim was the first Korean company to be ranked 5th in the world ramen company rankings. According to the ramen statistics (2019~2020 processed food-instant noodle) recently released by Euro Monitor, Nongshim ranked 5th in the world ramen company rankings in 2019.
Nongshim plans to continue its popularity this year by expanding local production facilities. As the LA plant in the United States is fully operational to cope with the increased demand, it plans to complete the establishment of the second plant by the end of this year. Nongshim expects that the second plant will add strength to the local market growth as the production volume of the existing LA plant has reached saturation.
Reporter Oh Jung-min Hankyung.com [email protected]
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