Lotte Department Store will introduce’home styling consulting service’ at the Myeongdong main store in Seoul from the 5th. Provided by Lotte Department Store
In September of last year, Lotte Department Store conducted a’home styling consulting’ service at its headquarters in Euljiro and Jamsil in Seoul for 6 weeks. It is an advisory service to decorate furniture and appliances to suit your budget and your own style. It is a’case’ that proved that’living’ was a good product of a department store that was no less than a luxury item in the corona era.
○ Distribution companies live and live in living as a fashion alternative
Lotte Department Store decided to conduct home styling consulting, which was a pilot project from the 5th. It will be conducted in collaboration with four experts, including a famous consultant who is called the god of organizing storage, an overseas luxury designer, a drama set professional stylist, and a popular YouTuber in the home styling field. If you purchase home styling related items, you will be refunded the consulting fee for about an hour. An official at Lotte Department Store explained that “48% of the 140 cases conducted during the trial service were customers in their twenties and early thirties.” “It was confirmed that even single-person households, including newlyweds, are interested in home decor.”
Experts diagnose this phenomenon as an expansion of a kind of’private bubble’. As’Zipcock’ is prolonged due to Corona 19, there is an increasing demand to implement their own space in the house. Retailers, such as department stores and hypermarkets, are looking for new ways in living instead of fashion lost in e-commerce.
The Hyundai Seoul, which opened in Yeouido on the 26th of last month, has decorated the entire 4th floor with’Detectors Archive’, a living curation containing the latest trends. About 600 square meters of space △’Inomesa’, a Nordic style furniture editing shop △’Archtype × Chapter 1′, an editing shop that showcases everything from new designers to trendy lifestyle furniture and accessories △ Independent life run by Hyundai Department Store Style editing stores such as’HBYH’ have entered stores.
○“Private bubble expansion intensifies with Corona”
Shinsegae is a department store that recognized Living as a new food. In September last year, it started the’Living Concierge’ service. Through the renewal of Times Square, a building has been transformed into a living hall. Each floor is composed of about 4950m2 by combining the concept of an apartment, which is Korea’s representative residential form. It is the concept of living by looking at furniture, home appliances, and interior accessories decorated like a real home.
Hypermarkets are also strengthening the living sector. In April of last year, E-Mart renewed 14 household goods stores including Suncheon, Seogwipo, Chilseong, Sindorim, and Jeju, starting with E-Mart’s Gangneung branch and reborn as’at HOME’. After the renewal of Athome, earnings have increased significantly. After the renewal opening of the Athome store, it was estimated that sales increased by more than 15% on average.
Lotte Mart opened a’Korean Home Center’ store with an operating area of 724m2 in the relay store last December. It is an experimental store targeting the demand for’self-interior’.
A Lotte Mart official said, “Last year, the domestic interior market scale was 41.5 trillion won, which is more than twice as large as 10 years ago. The cause” he said.
Reporter Park Donghui [email protected]
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