News- [GAM] Apple Reduces Partner Choice… “Hyundai Motor, Honda, Nissan, Stellaantis, BMW”

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[시드니=뉴스핌] Correspondent Kwon Ji-eon = While Hyundai Motor Company and Kia officially denied the negotiations on autonomous vehicles (Apple Cars) with Apple, there are not many options from Apple that have not confirmed partners, and in the end, Hyundai Motor Company, Honda, Nissan, Stellaantis, and BMW The analysis that you can choose one of them is of interest to me.

Apple [사진= 로이터 뉴스핌]

On the 8th (local time), CNN pointed out through an analysis article that there is no reason to cooperate with large automakers such as Ford and General Motors (GM) because Apple is not willing to share technology.

CNN explained that it means that companies that have partnered to develop self-driving electric vehicles that do not share technology can eventually become subcontractors such as Foxconn and Pegatron, and that large companies will not welcome them.

“We don’t want to work with Apple,” said Jürgen Pfeiffer, an analyst at Bankhaus Metzler, a German bank.

“With Apple, you want to have full control over your products,” said Damien Flowers, an analyst at Commerzbank. “You don’t want a real partner because you need subcontractors (even for Apple car development).”

CNN said that smaller automakers, who don’t have huge investments in electric or autonomous vehicle technology, could be more active in partnerships with Apple, and that Hyundai Motor Company is one of them. He added that Honda, Nissan, Stellaantis and BMW could also become major partners.

The media also analyzed that Apple could partner with subcontractors like Magna to avoid disputes over branding or creative controls.

CNN also added an opinion that investors may be overreacting to the fact that Hyundai Motor and Kia Motors’ stock prices were riding on the roller coaster in the report on Apple car cooperation and Musan.

He pointed out that although Hyundai and Kia were able to make a name for themselves and increase factory production through cooperation with Apple, it is unclear whether Apple will make them a leader in the global automobile manufacturing industry.

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