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The’Naver-Kakao News Alliance Evaluation Committee Deliberation Committee’ (hereinafter referred to as the Deliberation Committee), which is in charge of reviewing news partnerships between Naver and Kakao, held a plenary meeting including news alliances and sanctions review on the 19th and 23rd. Through this meeting, it was decided to revise the rules for reviewing news alliances and sanctions.
◆Regulation revision decision such as TF for quality evaluation of journalism in existing affiliate
The deliberation committee formed a total of 5 TFs from July 2020 to discuss and improve the issues related to news alliances and sanctions. Reflecting the opinions that came out over the past seven months, the news alliance and sanctions review rules were revised.
First, in order to prevent the annual deletion of accumulated penalties, the TF for journalism quality evaluation of existing affiliated media was awarded penalties for the past two cumulative penalties calculators as of March 1 each year (including penalties deleted on the last day of the cumulative penalty calculators). If the sum of) is 8 or more, it was decided to re-evaluate the media.
In addition, in order to prevent abuse of media-level evaluation, ▲ there is a significant change between the cooperation standards at the time of the initial alliance contract and the current alliance standards, or ▲ changes in the contents of the alliance or the nature of the medium (change of title, business name, corporation name, domain, media transfer) , Business transfer, change in corporate governance, or other similar reasons), ▲ Re-evaluation will be conducted when the’first sub-committee’ resolves as the’affiliate medium’ subject to re-evaluation. In addition, the regulation will be revised by partially changing the detailed definition of its own article.
Review of sanctions such as suspension of exposure The TF changed the cycle of re-evaluation of affiliated media (evaluation of the’News Partnership Evaluation Committee’ regarding the appropriateness of maintaining contracts with affiliated media) from 6 months to 3 months. In addition, in the case of media subject to reevaluation, it was decided to stop exposure until the result of the reevaluation through a so-called resolution 1 in the case of repeated misconduct or receiving multiple reports of damage. It was decided to recommend taking action if follow-up measures such as correction or deletion of articles with penalties imposed are not implemented.
Improving the evaluation method for alliance application media The TF expanded the information provided to the reviewers conducting the evaluation so that an objective and fair evaluation could be conducted.In the case of supporting the evaluation of new stores, a media introduction form was prepared for the convenience of the media to support the media. Organized so that they can provide more accurate support.
Auto-generated engineer TF is an auto-generated engineer (robot engineer) that has added considerable human effort as a result of thinking about how to prevent the harm of the automatic generator and not to prevent the experiment of AI journalism. We concluded that it would allow you to transfer to sections other than article categories.
The benefit of entering local media The TF decided to form a TF to re-discuss the request of a portal company that wants to propose a proposal that is more effective than the existing additional plans that were discussed about entering local media.
The revised rules will be applied from March 1st, and can be checked through the service of the news alliance evaluation committee of both companies.
Chairman Joong-gyeom Cho of the Deliberation Committee said, “This revision of the regulations reflects changes in the social expectations and usage of news media,” and said, “The media that strives to produce high-quality news can receive good reviews and enhance regional diversity. I focused on doing it,” he added.
◆’News Partnership Evaluation Committee’s Five-Year Mechanism’ Seminar
On the 26th, the Steering Committee will hold a seminar on the’News Partnership Evaluation Committee’s Five-Year Gongs (功過)’. This seminar was prepared to evaluate the activities of the committee for the past five years and to find directions for future improvement by raising fundamental issues regarding the reasons for existence, goals, roles, and social contributions.
The chairperson will be Kim Young-wook, a visiting professor at KAIST’s Munsul Future Strategy Graduate School. The panelists were Kim Seong-soon attorney at Law Firm Hanil, Lee Geun-young, Pressian management representative, Lee Hee-jeong, former head of the Hankook Ilbo Media Strategy Office, Lim Jang-won, director of the Current Affairs Production Bureau of KBS Press Headquarters, and Lee Seon-min, Ph.D. in the Policy Research Team of the Viewers Media Foundation.
The event will be held in a webinar using Naver TV (https://tv.naver.com/mpec) and Kakao TV (https://tv.kakao.com/channel/3224313/), and ask questions through open chat. Is expected to receive.