Timon (CEO Jin-won Lee) announced on the 7th that the trend of new year determination products in 2021 is also changing as the number of people who prioritize’health’ as the new year’s goal is changing as the corona is prolonged.
According to Timon, at the beginning of this year, demand for health-related products such as nutritional supplements increased significantly, rather than traditional determination products such as diaries. As a result of analyzing sales data for the year-end and beginning of the year from December 28th to the 4th of last year, Tmon found that sales of nutritional supplements and health functional foods rose 183% compared to the same period last year. In addition, home training tools such as rowing machines, dumbbells, and push-up bars also showed a high rise rate of 160%.
On the other hand, regular New Year’s popular products such as diary/notebook, language study products, and smoking cessation aids recorded a double-digit increase last year, but this year only increased by single-digit. The increase in sales of products to make new commitments and plans for the new year is not as big as in previous years.
The company carefully predicted that the number of people giving up on planning for the beginning of the new year would not increase as the daily uncertainty increased after the coronavirus spread. With external activities such as travel becoming increasingly impossible, and the year ended without most of the plans set up last year, it seems that this year, there are more people who are trying to manage their health in preparation for the corona without making any special New Year plans. Instead, it is interpreted as increasing the intake of nutritional supplements for strengthening immunity or increasing home training for the purpose of maintaining health at home.
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Accordingly, T-Mon will promote the ‘2021 New Year’s Promise’ until January 10, and sell nutritional supplements and health functional foods as well as homet products for Zipcock fitness. Representative popular products are ▲ Chong Kun Dang Health Pro Mega Omega 3 3 boxes (36,000 won), ▲ Korea Eundan Vitamin C 1000 600 tablets (39,900 won), and other health food and nutritional products at discount prices.
Due to the still hot Holmes fever, sports equipment products have also diversified. ▲Pilates yoga ring 1+1 (4,900 won) for easy self-body exercise and massage, aerobic exercise without noise at home ▲Dats noiseless stepper exercise device (31,900 won), abs, back muscles exercise ▲ Rolling AB slides (9,900 won), which are excellent for ▲, can be easily installed and pull-ups, push-ups, etc. ▲ horizontal door frame iron bars (28,000 won ~) as twin bros.