Netflix decided to invest 550 billion won this year in Korean content. Netflix invested 770 billion won in Korean content from 2016 to 2020. Over the past five years, it invested 770 billion won to introduce more than 80 original Korean contents. When the original series’Kingdom’,’Human Class’, and the movie’Seungri-ho’ gained popularity, he announced plans to invest 550 billion won.
Netflix revealed this ambition through the’See What’s Next Korea 2021′ event on the morning of the 25th. Netflix co-CEO Ted Sarandos delivered a greeting in Korean on this day, saying, “I have seen people all over the world fall in love with great Korean stories through Netflix for many years.” Korea Content Kingdom, Black Pink (documentary) , Human class, crash landing of love, sweet home, and Seung-ho.
Kim Min-young, head of content for Netflix Korea and Asia-Pacific region (VP) said, “We will invest about 550 billion won in 2021 for shared growth with Korea. As of the end of 2020, more than 3.8 million households in Korea are subscribed to Netflix. The role is to allow more fans of the country to enjoy the specialness of Korean content based on the freedom of creation.”
Content manager Kim Min-young said, “In particular, Korean original content’Sweet Home’ was watched by 22 million households around the world within 8 days of its release. “At the beginning of this year, two content studios were leased to establish a long-term production base in Korea.” .
Writer Kim Eun-hee “A production cost that is impossible because of terrestrial digging… It’s Netflix.”
After the keynote speech that revealed Netflix’s aspirations was over, the event was divided into three sessions. In the first session, author Kim Eun-hee of’Kingdom’ and Yoon Shin-ae, the production company representative of’Human Class’ shared their feelings while collaborating with Netflix.
Writer Kim Eun-hee said, “After’Signal’ was over, I wrote’Kingdom’. In fact, it is impossible on terrestrial broadcasts where people’s necks often fly away or cruel scenes as in the Kingdom. “I was also worried about whether a work that was a historical drama and a zombie with a high production cost could be made, but Netflix supported it.” Revealed.
CEO Yoon Shin-ae said, “I still remember the first meeting I had with Netflix while making’Human Class’. “Netflix said,’Why are you making this content? “What do you want to talk about?” He said, “I think we were able to convey our message to viewers through the conversation we had that day.”
“In fact, neither’Kingdom’ nor’Human Class’ was a product of’Romance’, which is the official Korean content success,” said Kim Min-young, head of Netflix content. It gave me an opportunity”.
Expected works such as’Kingdom: Ashinjeon’ and’Hell’ released in 2021
In the second session, information on the Korean films’Carter’ and’Morral Sense’, which Netflix directs, was released for the first time. ‘Carter’ is a work directed by Jeong Byung-gil who directed’The Evil Woman’ and is the story of an agent who lost all memories and was put into a mysterious operation. ‘Moral Sense’ is a romance that occurs when a man with an unusual sexual orientation reveals his taste to a coworker. Director Park Hyun-jin, who made’I’m in love for six years’ and’Like me,’ directs.
Kang Dong-han, the director of the Netflix content division, emphasized the advancement of Netflix’s original Korean film, referring to’Alive’,’Hunting Time’,’Call’, and’Seungriho’. In addition, they promoted the thriller’Night of Paradise’, which will be released on April 9.
In the third session, we introduced original Korean content released by Netflix in 2021, and had a time to talk with major content creators and actors.
‘Kingdom: Ashinjeon’, the most anticipated public content in 2021, is scheduled to unravel the secret of the zombie cure’live and dead,’ centering on actor Jeon Ji-hyun, whose face was illuminated at the end of’Kingdom’ season 2. In addition, the stand-up comedy’Lee Soo-geun’s Notice Coach’, Netflix’s first Korean sitcom’I wish the Earth would be destroyed’, and Baek Jong-won’s reality show’Back Spirit’ are also raising expectations.
Regarding’Kingdom: Ashinjeon’, author Kim Eun-hee said, “I think Netflix is the original team now when I write because I have so much confidence that I don’t need to interfere so far.” When asked, “Does Netflix give you ideas for writing,” said the host, Park Kyung-rim, “Netflix doesn’t give you ideas.” They only give money,” he joked.
In the 3rd session of the day, actors Yoo In, Park Jung-min, and Kim Hyun-ju talked about the work about the director Yeon Sung-ho’s’Hell’ to be released this year. ‘Hell’ is a story of a hellish messenger appearing in the world and predicting death. Actor Yoo-in was the chairman of the New Truth Society, following the doctrine of executing sentences according to the prophecy. Actor Park Jung-min plays a broadcasting station PD who uncovers the truth of the New Truth Society.
The original series’Squid Game’, which will be released this year, is a work that highlights two characters who play survival games as a squid game, an alley game when they were young. Actors Lee Jung-jae and Park Hae-soo are the lead roles. ‘Sea of Silence’, which is also scheduled to be released this year, received attention as actor Jung Woo-sung as a producer. It is science fiction water that deals with the earth, where water and food are scarce. Actors Bae Doona and Lee Joon appear.
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