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[이데일리 스타in 김가영 기자] Netflix, a streaming service, announced its fourth quarter 2020 results. The most eye-catching part of the announcement was the breakthrough of 200 million paid subscription households worldwide on Netflix, and the propaganda of the Korean original series’Sweet Home’, which was in line with major overseas works.
Netflix’s paid subscription households increased by about 8.5 million QoQ, exceeding 200 million for the first time ever. In the case of APAC (Asia Pacific), Netflix’s second-largest growth driver was followed by EMEA (Europe, Middle East, Africa), which recorded a net increase of 14.9 million paid-subscription households, with a net increase of 9.3 million paid-subscription households in the last quarter. It turned out to be local. Netflix is intensively fostering original content produced outside the United States, and investment in Korea and Korean content is also expanding.
The achievements of’Sweet Home’ produced by Netflix with Korean creators were also included in the performance announcement. ‘Sweet Home’, which was unveiled on December 18 last year, caused a big repercussion at home and abroad with the interesting material that an ordinary person turns into a monster that expresses the desires that he cherished in his heart, the intense visuals of the monsters, and the tense development. According to Netflix, in the first four weeks after the release of the work, 22 million paid-subscription households around the world selected and watched’Sweet Home’. ‘Sweet Home’ is alongside local original works that Netflix released at the same time, such as’Aris in Borderlands (18 million)’,’Selena (25 million)’, and’Today’s Christmas (26 million)’.
Director Lee Eung-bok, who directed’Sweet Home’, said, “I am very happy to hear that the unique story of’Sweet Home’ has been loved by tens of thousands of households across the border.” “The fresh challenge of being a K-Monster genre-based series We would like to thank Netflix for supporting us, Studio Dragon, and all the production crew and actors for their efforts. I will try to make more meaningful results in the future.”
Kim Min-young, vice president of content for Netflix Korea, Southeast Asia, Australia and New Zealand, said, “We are pleased to deliver the news that more than 22 million paid subscribers to Netflix have enjoyed the joy and thrill of the original series’Sweet Home’ created by Korean creators.” Netflix, an entertainment company, strives to ensure that its members enjoy the best possible entertainment experience anytime, anywhere.” Next, VP Kim Min-young said, “I am very grateful that Korean’Sweet Home’ has provided something for the whole world to talk about together across borders and language barriers during difficult times.” To discover and introduce more enjoyable content with
I will continue to do it.”
Netflix showed its willingness to produce more Korean content and expand investment by establishing’Netflix Entertainment Ltd’, a new corporation that fully supports Korean content-related work last year. Earlier this year, it signed a multi-year lease agreement with content studios located in Paju-si and Yeoncheon-gun, Gyeonggi-do to lay the foundation for long-term production of Korean original content. In addition, we are striving to help the growth of the Korean content industry as a whole by holding regular webinars and workshops for emerging writers, special effects and editing experts, students majoring in film and video, and related fields.
In 2020, the net increase in paid-subscribed households was the highest ever recorded at 37 million, sales increased by 24% year-on-year to $25 billion (approx. KRW 71.5 billion).