‘Neo QLED’ and’Micro LED’ unveiled… Presenting’Screen for All’ Vision – Samsung Newsroom Korea

Samsung Electronics held the’Samsung First Look 2021′ event online on the 6th (U.S. local time).

Samsung First Look is an event that Samsung Electronics has been running for 9 years to introduce new technologies and new products related to TV every January and share the future display direction.

At this event, Samsung Electronics presented a vision of’Screens for All’ emphasizing people-centered technology, and introduced a completely new 2021’Neo QLED’,’Micro LED’, and new lifestyle TV products. .

■ President Jong-hee Han presents a vision of’screen for all’ focused on people

Jong-hee Han, president of Samsung Electronics’ video display division, revealed his vision to contribute to creating a sustainable future as well as providing the best screen experience as an industry leader through Samsung First Look.

Mr. Han went one step further from the concept of’Screens Everywhere’, which aims to provide the best display solution in any existing space, and said, “The screen that reflects the lifestyles of more diverse users and protects the future and environment of all of us. We will pioneer the era of’Screens for All’.”

President Han announced an eco-friendly policy that not only reduces carbon in the TV production process, but also enables resource circulation throughout the product life cycle.

▲Expanding the packaging material upcycling eco package, which was applied only to lifestyle products, to the entire TV ▲Remarkably reducing the use of batteries by introducing a solar cell remote control that charges using sunlight or indoor lighting ▲Reducing greenhouse gases by increasing the use of recycled materials It is a plan to actively work on

President Han also expressed a strong commitment to’accessibility’.

In 2021, Neo QLED and QLED ▲’Subtitle Movement’ function that can move the location of the closed caption to the desired location ▲’Sueo Language’ that automatically recognizes and enlarges the sign language screen appearing in the news through AI. ‘Expansion’ function ▲ Newly applied’multi-output audio function’ that outputs sound to both speakers and headphones at the same time so that the general public and the impaired with low hearing can watch TV together to provide a more free viewing experience for users with visual and visual disabilities. It is a plan to provide.

■ Unveiled the first all-new’Neo QLED’ TV

At this event, Samsung Electronics unveiled the 2021’Neo QLED’ TV that evolved from the existing QLED for the first time.

Neo QLED realizes image quality differentiated from existing products through three changes.

The first is the application of’Quantum Mini LED’, which has implemented more elements by realizing one-forty-fourth the size of an LED element used as a backlight. In addition, a’micro layer’ is applied to the LED device to reduce the size of the device and control the light more precisely.

The second is’Quantum Matrix Technology’, which finely adjusts the brightness of the quantum mini LED used as a backlight to 12 bits (4,096 steps). In addition, through the backlight power control (Local Brightness Booster), power is efficiently distributed to the backlight according to the screen brightness, and the industry’s highest contrast ratio and black details are realized by elaborately adjusting more local dimming areas. give.

The last is the’Neo Quantum Processor’, which applies a new learning-type AI upscaling technology composed of 16 neural networks to achieve the highest levels of 8K and 4K resolution, respectively, regardless of the quality of the input image. In addition, it analyzes the three-dimensional effect and black details of the screen input through’Deep Learning’ and further enhances the image quality dramatically.

In addition to differentiated display performance, Neo QLED achieved innovation through ▲innovative design ▲artificial intelligence-based sound ▲enhanced smart and game functions.

Neo QLED has a harmonious design in any space with a slim and beautiful appearance by applying’Infinity One Design’. The 8K model, which is the top lineup, has an infinity screen with an almost invisible frame to enhance the immersion.

In terms of sound, using artificial intelligence ▲’SpaceFit’ that analyzes the TV installation space and provides optimized sound ▲’Object Tracking Sound Pro’ where sound moves along the speaker according to the movement of objects in the video ‘▲ It is equipped with’Q-Symphony’, which finds a three-dimensional sound by using both TV and sound bar speakers.

Considering that as consumers spend more time at home, interest in’In-Home Activities’ such as’Home Training’,’Home Entertainment’ and’Home Office’ is increasing recently. It also introduced features that provide various consumer experiences.

If you use Samsung Health’s’Smart Trainer’ function, you can check your posture accuracy, number of movements, and calorie consumption by connecting a camera to a TV to watch yourself exercising.

Game features have also been greatly enhanced ▲’Ultra Wide Game View’ that allows you to adjust the aspect ratio according to the user’s choice ▲’Game Bar’ that makes it easy to set up the game ▲’Free’ that reduces afterimages and blur by clearly expressing the motion Sync Premium Pro’ features were installed.

In addition, through the’PC on TV’ function, a work PC and TV can be easily connected so that business can be handled smoothly even in the home as if they were in the office, thus creating an efficient home office.

New Samsung Neo QLED products will be released in 8K and 4K, and are planned to be introduced in the global market in the first quarter.

■ Following the 110 type of’Micro LED’, the 99 type also debuted in the global market from March to April.

Samsung Electronics introduced the 110-inch micro LED TV, which was first unveiled in Korea last month, to the global market through Samsung First Look.

In March-April, the 110-type and 99-type products are scheduled to be released sequentially in the global market, starting with Korea, and smaller 70-80-type products are planned to be introduced within the year.

Micro LED TV is a next-generation screen incorporating the best display technology in existence, and is a product that received the highest innovation award at CES 2021.

Micro LED is the only product in which each element emits both light and color on its own, unlike conventional TV displays, using micro-LEDs in micrometer (㎛) units, and you can experience the natural image quality like seeing real objects.

In particular, because it is an inorganic material, it boasts excellent durability without fear of deterioration or burn-in.

In addition, ▲’MICRO AI Processor’ that optimizes and upgrades images to micro LEDs, ▲’Monolith design’ that removes the border between screen and wall ▲ The best home entertainment in existence by realizing the grand sound of 5.1 channels Provide a solution.

■ Introduced new lifestyle TV products such as’The Frame’ and’The Premier’

Samsung Electronics’ consumer trends such as’The Frame’,’The Serif’,’The Sero’,’The Premiere’, and’The Terrace’ It has built a lifestyle TV lineup that reflects and created a new market.

In particular,’The Frame’ that transforms your home like a museum and’The Premier’, which provides the best home cinema experience, won the Innovation Award at CES 2021, proving the excellence of Samsung Electronics’ lifestyle TV.

‘The Frame’ expands the range of consumer choices by reducing the thickness to half compared to the previous one and increasing the bezel type to two and five bezel colors to harmonize with the interior of various spaces this year.

In addition, it increases the number of famous art works to more than 1,400 and recommends various works to consumers through an AI-based curation function.

‘The Vertical’ plans to reinforce smart functions this year so that you can enjoy mobile contents such as YouTube and TikTok, which have a lot of vertical contents, more conveniently.