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Kim Jin-gu, a researcher at KTB Investment & Securities, concluded that “NCsoft’s probability information for each major item is already disclosed as a self-regulatory system, and additional regulatory risks will not be a problem for two reasons.”
First, considering user equity, the possibility that the restriction on disclosure of probability information for each item will lead to actual regulations such as the upper limit of probability in the future is considered limited.
Researcher Jin-koo Kim said, “If a probability upper limit situation occurs, equity issues arise centering on users who have already spent on the game. This is because the company has recently rolled back due to dissatisfaction with existing billing users after adding the’Lineage M’pattern save and restore function. “It is a very sensitive and difficult issue to change the probability structure in line with what is taken.”
The second is that even if regulations such as a practical upper limit for probability come in, there will be no impact on sales through business model adjustments.
Researcher Kim said, “The reason NCsoft’s major multi-access role-playing game (MMORPG) lineup was successful is because it perfectly implemented the main elements such as the power that humans pursued into the in-game system. If users secure it, the in-game fun through competition will be considerably halved.”
He said, “Even if the probability of each item is adjusted, there will surely be a BM adjustment that promotes competition in the game through increasing major item types and item segmentation,” he said. “In conclusion, there will be no negative impact on sales.
However, since the speculative issue will continue in the future, it is diagnosed that a strategic change is necessary. Researcher Kim said, “In the mid- to long-term, active overseas launch strategy, including global one-build, expansion of user care programs for existing domestic games, reinforcement of new games for popular users based on low average sales per subscriber (ARPU), and the launch of Metaverse game platform. It is presented as a task, and if these issues are reinforced, the stability of NCsoft’s corporate value will be guaranteed.”