Naver’s’Raising Search Keywords’, which was able to grasp the current interests and issues of the public at a glance, will be completely stopped.
Naver announced on the 4th that the rapid search word service will end on the 25th of this month.
Naver said, “The rapidly rising search word service started in 2005 in an effort to secure the diversity of information.” The service will be terminated.”
Use as a tool to identify issues and summon memories…Also stand in controversy over real sword manipulation
Various search query terms entered by 30 million users who visit Naver every day have been reborn as information through rapidly rising search terms. The quickest notification of the disaster situation or the recruitment news of a company you were interested in, it also summoned memories with the recent status of a star you once liked.
On the other hand, the rapidly rising search word also stood at the center of the controversy over the’real sword manipulation’ that swelled from the politics every election season. It was misunderstood that a keyword that was unfavorable to the opponent’s candidate suddenly disappeared from the real sword. In addition, the soaring search term was incorrectly used as a tool for excessive witch hunting, and caused unexpected damage to public figures such as celebrities.
Diversified and segmented user input search terms…Changes to personalized charts
The rapidly rising search terms that have attracted the public’s attention in the past have changed as the search terms entered by users are explosively diversified/divided.
Naver expanded its search terms from 10 to 20, and diversified its charts to meet the changes in search terms that are diversifying and subdividing. In November 2019, we have continuously made changes, such as applying the’RIYO (Rank It Yourself)’ model, which provides charts according to the degree of interest set individually.
The behavior of users using Internet services has also changed significantly from before. Rather than unilaterally consuming the given content, they selectively consume content according to their tastes or preferences, and produce content directly.
In line with this change in active usability, Naver has emptied the first screen where the rapidly rising search terms and news contents were seen, and placed a’search window’ and’green dot’ to confirm each person’s interests. Various thematic versions have been changed in a way that users can directly select, and news contents have been changed based on’press subscription’ and’personalized recommendation’.
“Search data, users will return it to usable value”
Naver promised, “We will return the search word data received from users as valuable information that users can use,” and promised, “We will continue this through’Data Lab’.”
Data Lab is a Naver statistic function that starts with ▲ search term trends, ▲ shopping insights, card usage statistics, regional statistics, and comment statistics. The field, gender, region, age group, and period that users can set themselves are also subdivided, and based on this, it helps to identify trends of users who create content or engage in business activities.
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*2005.05 Started service with real-time popular search terms (top 10, updated every 5 seconds)
*2007.06 Service name changed to real-time rapid rising search word (top 10, updated every 10 seconds)
*2017.01 exposure ranking expanded from top 10 to top 20
*2017.03 Added search term tracking function to check daily keyword search ranking changes in graph
*2018.05 Mobile home reorganized and service moved from mobile main to search chart
*2018.10 Service name changed to rapidly rising search word
Provides charts for all, age group, and time period
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*2019.11 AI ranking system RIYO application, event event/discount’information exposure level control, issue-by-issue group view, etc.
*2021.02 service will be terminated