[FETV=김윤섭 기자] With Coupang’s successful debut in the US stock market, the market’s interest in E-Mart and Naver, which recently formalized collaboration discussions, is hot. As Coupang is highly evaluated for the competitiveness of domestic e-commerce, its market cap is approaching 100 trillion won, and the ransom of its competitors is also being re-evaluated.
E-Mart is trading at 175,500 won as of 11:30 on the 12th. It rose 2,000 won (1.13%) from the previous day. It is also showing a strength of 2.81%. As Coupang successfully listed on Nasdaq, it is interpreted by the expectation that other domestic e-commerce companies will re-evaluate their corporate value.
Kim Dong-hee, a researcher at Meritz Securities, published a report on the 12th and said, “We are raising the value of Naver Shopping by 34.6% from KRW 20.8 trillion to KRW 28 trillion.” I will do it.”
Researcher Kim added that it is possible to increase the value of Naver Shopping to 47 to 65 trillion won when calculating the value of Naver Shopping based on a 70% discount compared to Coupang. He said, “With Coupang’s public offering, the growth of the domestic e-commerce market will accelerate and competition will intensify.” The site of oligopoly based on the back will intensify.”
On the 11th (local time), Coupang closed the deal at $49.25, up 40.71% ($14.25) from the offering price ($35). The market capitalization amounted to $8.85 billion (about 10.04 trillion won). Coupang is the largest foreign company listed in the U.S. since Alibaba in 2014.
Ju Young-hoon, a researcher at Eugene Investment & Securities, said in a report on the 12th that Coupang closed a 40.71% increase compared to the public offering price on the first day of listing, “It is presumed that the high value is recognized for its high growth potential.”
“Coupang was recognized for its high valuation (valuation value) reaching 5.4 times the share price-to-sale ratio (PSR) (assuming 50% sales this year). This is higher than Amazon (3.4 times) and similar to Alibaba (5.4 times). “I analyzed.
Researcher Joo explained, “Coupang’s share of the domestic e-commerce market is still only 13%,” and “conversely, it means that there is still room for growth.”