[오늘경제 = 한송희 기자]
Naver completely abolished the real-time search word (hereinafter referred to as actual inspection) service after 16 years.
Real swords have played a major role in the creation of abusing articles by some media companies, and furthermore, they have established themselves as’No. 1 in noise’ by causing controversy over public opinion manipulation and advertisement.
Naver announced on the 4th that it will end the portal’Raising Search Search’ service and the’Search Chart’ version of the mobile Naver Home on the 25th of this month.
This service, which first appeared in May 2005 under the name of’Naver real-time search ranking’, works by analyzing search terms entered into the Naver search box for a certain period of time and showing the search terms with the largest increase in the number of inputs in order.
As Naver became the largest search portal in Korea, real-time search word rankings have served as an indicator of how much Korean people are interested in what kind of work at this moment.
However, the question mark for Naver’s actual inspection policy has persisted from the past to the present.
In particular, in the course of the appointment of former Justice Minister Cho Kuk in 2019, criticism has been raised that the pros and cons of the pros and cons have become far from the original purpose of “reflecting the flow of user interest” as the pros and cons competed over the ranking of the rapidly rising search terms on Naver.
In addition, it was pointed out that PR and advertising phrases such as products of specific companies and related events occupy most of the rapidly rising search word rankings.
In addition, some media companies faced cynicism and ridicule, saying,’A real sword is a desk?’ by expanding and reproducing the issue through the keyword “on the real sword” or abusing.
In this regard, Naver said, “We will terminate the service in accordance with the change in the big trend that wants to actively consume the information I need in abundance of information.”
He added, “We will continue the intent of the rapidly rising search terms that we will return to valuable information that users can use again through’Data Lab’.”
Meanwhile, Kakao, which was caught in the same controversy, abolished the’real-time issue search word’ service following the portal in February last year.
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