Samsung Electronics released ‘200,000 won’ Galaxy A12 in the US
(Seoul = Yonhap News) Reporter Park Dong-joo = LG Electronics finally decided to end the mobile business on the 5th. The photo shows an LG Electronics smartphone displayed in an LG Electronics store in Seoul on that day. 2021.4.5 [email protected]
(Seoul = Yonhap News) Reporter Chae Sae-Rom = As LG Electronics decided to end its mobile phone business at the end of July, attention is focused on who will fill the vacancy at LG Electronics in North America as well as in Korea.
According to the industry on the 7th, LG Electronics has been launching new products only in major markets in recent years, mainly in North America, Korea and South America.
In particular, in recent years, sales in the United States and Canada have been stronger than in Korea. About 64% of LG Electronics smartphone sales are in North America. It is around 19% in Latin America and 17% in Korea.
LG Electronics’ smartphone sales amounted to 20% in North America in the first quarter of 2017, solidifying its third place after Apple and Samsung.
However, experimental attempts such as the G5 have failed, and sales have declined for several years since 2017.
According to market research firm Counterpoint Research, LG Electronics ranked third in the North American smartphone market in the fourth quarter of last year, but the market share was Apple (60.1%) and Samsung Electronics.[005930](22.1%) followed by 9.0%.
In the industry, LG Electronics’ vacancy in North America is expected to be divided by small companies such as Motorola, Alcatel, and Nokia HMD with Samsung Electronics.
As there are no Android smartphones to replace LG Electronics in Korea, Samsung Electronics is expected to absorb LG Electronics’ share as it is, but there are many small Android replacements in North America, so the sales volume that Samsung Electronics will take may be somewhat small.
In the North American market, Motorola accounts for 2.8%, Alcatel 2.3%, and Nokia HMD 0.3% after LG Electronics.
In particular, this prospect is gaining strength in that LG Electronics has been focusing on mid- to low-end phones rather than premium phones in North America.
According to Counterpoint Research, 58% of LG Electronics’ smartphone sales in the fourth quarter of last year were priced below $150, and 37% of smartphones priced between $150 and $500. The proportion of premium phones and smartphones exceeding $500 was only 5%.
In a recent report on LG Electronics’ withdrawal of mobile phone business, Counterpoint Research said, “In North America, Samsung Electronics will strengthen the A series to occupy the LG vacancy, and Motorola, HMD, Alcatel, ZTE, etc. will also compete to take the remaining share.” In South America, Motorola and Xiaomi are likely to emerge.”
In this regard, Samsung Electronics recently launched the low-cost smartphone’Galaxy A12′ through AT&T, a US telecommunications company.
The Galaxy A12 has a 6.5-inch display and a 5,000mAh battery and is priced at $180 (about 200,000 won).
Samsung Electronics is also actively releasing mid-range phones such as the Galaxy A12, A32, A42, and A52 in Korea.
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2021/04/07 07:00 sent