Photo = Getty Image Bank
Last year, the number of users of securities and cryptocurrency (virtual currency) applications (apps) has more than doubled due to the impact of’debt investment (investing from debt)’ and’youngerul (investment by attracting the soul)’. As reflecting the investment craze, ranking competition has also intensified. The time for ant investors to watch the app has also increased by about twice as much.
In particular, the biggest motive for investment of MZ generation (collectively, millennials born in the early 1980s to early 2000s and Z generations born in the mid-1990s to early 2000s), which led the investment craze, was investigated as’preparing a home’, resulting in rising house prices. The investment craze is expected to continue this year.
Securities and virtual currency major app users, more than doubled
Stock app user status. The number of users of major apps surged by 100-300%. Among them, the number of Hanwha Investment & Securities app users surged 337.3%. The app usage time also increased by 50% as well as 130% as much. /Graph = Reporter Shin Hyun-bo, Hankyung.com
As a result of analyzing mobile index data by Hankyung.com News Lab on the 6th, the number of users of six major securities apps in January this year was 7.23 million, a 2.7 times increase from January last year. Mobile Index calculates the number of users with an algorithm developed by IG Works, a mobile platform company.
Among stock apps, Korea Investment & Securities has the largest increase in the number of users. The number of users of the Korea Investment & Securities app increased by 337.3% (26,1903 → 114,5328). Mobile Securities Namu (NH Investment & Securities) 254.7% (30,1727 → 107,247), Kiwoom Securities Heromun S 168.1% (79,8878 → 2,141,939), KB Securities M-able Securities 141.9% (37) 2,717 people → 9,01638 people), Samsung Securities mPOP 132.2% (591197 people → 1,372649 people), Mirae Asset Daewoo mStock 86.5% (58,5221 people → 1091,699 people).
Competition for rankings has also become fierce. The ranking of the number of users in January is Kiwoom Securities, Samsung Securities, Mirae Asset Daewoo, KB Securities, NH Investment & Securities, Korea Investment & Securities. A year ago, Kiwoom Securities, the number one, and Samsung Securities, the second place, held their positions, but Mirae Asset Daewoo gave the third place to Korea Investment & Securities. KB Securities, which was in fourth place, fell to sixth.
The number of hours used per person increased by 1.5 times as much as 2.3 times. Hanwha Investment & Securities and Samsung Securities increased the most at 2.3 times, NH Investment & Securities and Mirae Asset Daewoo 1.7 times, and Kiwoom Securities 1.5 times.
Virtual currency app users status. The number of users of major cryptocurrency apps surged by 40-260%. The usage time was 85-260%, showing a remarkable increase compared to the stock app usage time. /Graph = Reporter Shin Hyun-bo, Hankyung.com
In the cryptocurrency market, the number of users of the six major apps recorded 1.82 million in January, an increase of 2.1 times from the previous year.
Of these, Coinone rose the most during one year, increasing 261.9% (38,848 people → 14,595 people). Next, Binance 231.8% (23,222 people → 70,0555 people), Gopax 124.9% (16,416 people → 36920 people), Upbit 112.6% (39,698 people → 84,087 people), Bithumb The number of users increased in the order of 81.5% (36,8863 → 660,9492) and 44.6% (25,144 → 3,6346) on the coin board.
The change in the ranking of virtual currency-related apps was not large. The ranking of the number of virtual currency users in January was in the order of Upbit, Bithumb, Coinone, Binance, GoPax, and Coinpan. Coinpan, which was ranked 4th in January last year, dropped to 6th, while Binance and Gopax ranked 4th and 5th.
The increase in usage time was more pronounced than that of stock apps. Upbit and Gopax were the most at 3.6 times, respectively, followed by Coin One 2.1 times, Bithumb 2 times, and Coin Edition 1.9 times.
An industry insider said, “There is a tendency for users to fluctuate according to events such as fees for securities apps, and coins and prices for cryptocurrencies that are handled by each exchange.” It has increased,” he explained.
MZ drives the investment craze, the biggest reason is’real estate’
Reasons for investment by millennials in the 20s and 30s. ‘Raising financial resources for housing purchases’ was the largest at 31%. Source = Mirae Asset Retirement Research Institute
It was confirmed that the age group with an increased proportion of users was generally in their 20s. Excluding Korea Investment & Securities, 11 securities and cryptocurrency apps only increased the proportion of those in their 20s, while the proportion of the rest of the age group decreased slightly.
The biggest reason for the increase in investment by young people is real estate. In July last year, Mirae Asset Retirement Research Institute commissioned Korea Research to survey 700 men and women aged 25 to 39 nationwide. This is higher than the’accumulation of retirement assets’ (23%) and’marriage funding’ (15%).
Mirae Asset Research Institute said, “The rate of self-residence among the surveyed is as low as 34%, and more than 7 out of 10 responded that it is necessary to arrange a home. It is understood that the need for housing stability has become even more urgent,” he explained.
Shin Hyun-bo, Hankyung.com reporter [email protected]