Terrestrial interim advertisement and alcohol PPL allowance, etc.
Announcement of’Broadcasting Market Revitalization Policy Plan’
Min Eon-ryeon “Concerned about damage to the foundation of the broadcasting system”
The Korea Communications Commission plenary meeting held on the 13th. Provided by the Korea Communications Commission
The Korea Communications Commission (Korea Communications Commission) announced on the 13th the’Broadcasting Market Revitalization Policy Plan’ and the’Broadcasting Act Enforcement Decree Amendment’ aimed at easing regulations on broadcasting advertisements. The Korea Communications Commission said that it would also prepare a device for protecting viewing rights, media diversity, and broadcasting publicity, but media organizations criticized it as “there is a great concern that it will undermine the foundation of our broadcasting system.” First, the Korea Communications Commission announced that it will switch the principle of broadcasting regulation itself from a’positive’ method that allows only the types of advertisements listed in the existing laws to a negative method of’allowing the principle and prohibiting exceptions’. Currently, the Broadcasting Act only allows 7 types of advertisements (broadcasting program advertisements, interim advertisements, fragment advertisements, subtitle advertisements, time signal advertisements, virtual advertisements, indirect advertisements). Was different. In addition, by easing restrictions on the total amount of advertising hours per broadcasting program, it was decided to introduce a daily total amount system while maintaining the daily advertising time limit. The Korea Communications Commission added, “We will apply different time zones to protect city hall rights.”
KCC data capture
The Korea Communications Commission is also re-promoting a plan to allow terrestrial advertisements, which have only been allowed for paid broadcasting, to intermediary advertisements. In 2018, the Korea Communications Commission decided on an amendment to the Enforcement Decree of the Broadcasting Act, which promotes the permission of interim advertisements by terrestrial broadcasters, and even announced legislation, but withdrew it due to opposition from the media, civic groups, the Ministry of Culture, Sports and Tourism (Ministry of Culture, Sports and Tourism), and the Korea Newspaper Association. In this announcement of the KCC’s policy, most of the regulatory differences between terrestrial and paid broadcasting, as well as intermediate advertisements, were eliminated. Until now, terrestrial broadcasters have been subject to stricter advertising regulations than pay broadcasts for reasons such as using radio waves, which are public goods. As a measure to protect the viewing rights of interim advertisements, the KCC is △Establishing a principle that does not damage the integrity and viewing flow of programs when organizing interim advertisements △Establishing standards to prevent excessive program interruption △Reinforcing notification obligations △Evaluating the impact of viewing rights I plan to proceed. In addition, the Korea Communications Commission announced △deregulation of prohibited items for virtual and indirect advertisements (PPL), △deregulation of the mandatory programming ratio of general broadcasting service providers, and △a full review of the combined sales system for broadcasting advertisements. For policies that are possible through the revision of the enforcement ordinance, the Korea Communications Commission plans to announce the legislative bill within January to March, and make it possible to implement it in June after a review of the Legislative Office in April and May and a resolution by the State Council. The Citizens’ Alliance for Democratic Press announced that “the main policies promoted by the KCC are likely to undermine the foundation of our broadcasting system based on publicity and public interest, so we hold an emergency meeting to point out problems from the perspective of citizens and express opinions.” Said. The round-table conference is scheduled to be held in person on the afternoon of the 14th. By Kim Hyo-sil, staff reporter [email protected]