“Massage chair instead of visiting hometown”… Hyodo home appliance sales increased dramatically

Input 2021.02.12 06:00 | Revision 2021.02.12 08:10

Dishwashers and clothing managers that reduce housework are also popular.

The popularity of filial home appliances such as massage chairs and dishwashers is increasing. As the social distancing from the coronavirus infection (Corona 19) increases, more and more people communicate their hearts through filial piety instead of visiting their hometown. Accordingly, not only specialized companies but also department stores and marts are releasing related products one after another.

On the 12th, Lotte Department Store announced that the sales of massage chairs increased by 167% from January 9 to February 8, ahead of the Lunar New Year this year. An official at Lotte Department Store said, “As the demand for holiday gifts increased, sales of massage chairs increased,” and “the trend is steadily increasing in number of people who visit medical home appliance stores such as spine equipment.”

Bodyfriend, a massage chair maker, saw its sales in January of this year increased by more than 15% from the same period last year. Bodyfriend believes that there will be customers looking for massage chairs even during the Lunar New Year holidays, and will operate offline stores nationwide until the 14th. The delivery manpower has also increased by 250. Along with this, in celebration of this year’s new year, a’So Good So Hot’ event will be held and benefits such as an upgraded massage chair will be provided.

Household appliances that help with household chores are also popular as holiday gifts. Lotte Hi-Mart (071840)In January 21-31, online gifting sales increased 75% from the 11th (January 10-20). Kitchen appliances, vacuum cleaners, and household appliances drove sales growth.

Lotte Hi-Mart’s sales of dishwashers (95%), microwave ovens (15%), and massage chairs (10%) increased from September 17 to 30, before Chuseok last year. A company official said, “The time spent at home is getting longer, and more and more customers are sending home appliances to their parents to help with housework.”

E-Mart (139480)Until the 15th,’Household Appliance Gifts Delivering Hearts’ will be held and filial piety events such as massage chairs, dishwashers, and food waste disposal will be held. E-Mart’s massage chair sales increased 75.6% from September to October last year during the Chuseok period, and sales of all home appliances increased by 23.5%.

E-Land recently opened Ssangmun and created a massage chair experience space so that people can use it and decide to purchase. Here, sales of dishwashers (150%), dehumidifiers (63%), clothes managers (35%), microwave ovens (35%), and massage chairs (22%) increased last year.

An official from E-Land said, “Products that reduce the time spent on housework and allow you to relax comfortably at home are popular.”