[SBS 제공. 재판매 및 DB 금지]
(Seoul = Yonhap News) Reporter Park Jin-hyung = As the history distortion and pro-Chinese controversy over the drama’Chosun-gu Massa’ spread, the market cap of related stocks such as YG Entertainment and SBS decreased by more than 70 billion won.
In the midst of this, as anti-Chinese public opinion spreads further in Korea, there is a possibility that the risks of items such as entertainment related to China will increase further.
According to the Korea Exchange on the 28th, the market capitalization of YG Entertainment, the parent company of YG Studioplex, a production company of Joseon Gumas, and SBS, a broadcasting company, were totaled at 1.2 trillion won as of the 26th.
This is a decrease of KRW 71.6 billion from the closing price standard (1.314 trillion won) on the 22nd, when the first episode of Joseon Gumasa aired.
During this period, YG Entertainment fell 5.63% and SBS fell 5.24%, respectively, and YG PLUS, a subsidiary of YG Entertainment, also fell 2.64%, resulting in a decrease of 10.1 billion won in market cap.
On the other hand, during the same period, Big Hit Entertainment, an entertainment leader, rose 5.22% and JYP Entertainment rose 0.85%, respectively.
Since the first episode of Joseon Gumasa was aired earlier, history distortion and pro-Chinese controversy have risen intensely, mainly online.
As amazed advertisers and local governments withdrew support for production, SBS and YG Studioplex all abolished the production and broadcasting of Joseon Gumasa on the 26th.
As Joseon Gumasa, which has already completed 80% of filming, is abolished, it seems inevitable that a large portion of the production cost of 32 billion won will be lost.
In this regard, Sejong Hong, a researcher at Shinhan Financial Investment, estimated that “SBS’s loss is up to 7 billion won even if the remaining 14 episodes are not played at all.
The problem is that the abolition of Joseon Gumasa seems closer to the’start’ rather than the’end’.
This is because the possibility of a second case has increased as a precedent has been created for angry netizens to abolish the drama entirely through boycott of advertisers.
First of all, the JTBC drama’Seolganghwa’, which is scheduled to air in June, with Jisoo of the girl group Black Pink, which is the star of YG Entertainment, is also engulfed in controversy, such as dismissing the history of the democracy movement, and praising the espionage and the National Safety Planning Department (An Donation Department). It is foreshadowing a boycott.
In addition, the aftermath has already begun to appear, as a furniture company canceled the sponsorship of Seolganghwa as JTBC Studio, the production company of Seolganghwa, received an investment of 100 billion won from Tencent, China, and anti-Chinese public opinion linking the drama content appeared online.
In the future, all business methods related to China, such as investment attraction and indirect advertising (PPL), have become a’mine field’ exposed to the potential risk of anti-Chinese public opinion.
However, there are also observations that the immediate impact on the stock price or earnings of related stocks will not be significant.
Hyun-yong Kim, a researcher at Hyundai Motor Securities, said, “Currently, the expectations of the release of the Han-Han-Ryeong (Korea Wave Restriction) are not largely reflected in the stock prices of related items such as entertainment. We will have to watch.”
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2021/03/28 07:00 Send