According to the industry on the 23rd, LX is planning to respond to legal actions such as a temporary injunction request for the decision of the mission of a new holding company that is separated from LG and the enforcement of a trademark application.
The director of LX said, “The use of the mission of LX as a new holding company of LG adviser Koo Bon-joon is a free ride on the recognition and discrimination that the corporation has built up so far, and it can aggravate the confusion of the public along with the decline in the credibility of public institutions. Said.
After unveiling a new corporate image (CI) and brand image (BI) in 2012, LX replaced signs and outdoor advertisements at 12 regional headquarters and 169 branches. In addition, TV, radio, and newspaper advertisements, as well as through homepage, YouTube, and SNS channels, have been promoting KDHC’s core business to build awareness.
LG Group plans to approve the plan for the division of the holding company, including the LX Holdings mission, at the shareholders’ meeting held on the 26th. After deciding the name of the new holding company as LX Holdings, more than 100 trademarks, including LX Hausys and LX MMA, were registered with the Korean Intellectual Property Office earlier this month. As the trademark right for’LX’ itself was not registered, it was determined that there was no problem.
LG said, “The logo, design, and color of the two companies are clearly distinguished, so there is little misunderstanding, and the contents of the business are completely different, so the assertion of the Ministry of Land, Infrastructure and Transport is not realistic.” We need to make an effort to keep the conversation going so that we can do it.”
Accordingly, an official from LX said, “We should not officially apologize for trademark applications that have been promoted through one-way using the superiority of large corporations, and should not be presented as an agenda at the general shareholders’ meeting.” “I will find it.”
UPI News / Reporter Lee Hyun Kim [email protected]
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