Rebel against the trademark application of LX Holdings… Call for official apology
On the 22nd, LX (Korea National Territory Information Corporation) announced on the 22nd that it plans to apply for a temporary injunction for the use of the mission of’LX Holdings’, a new holding company of LG adviser Ko Bon-joon.
On the 19th, the LX Board of Directors Steering Committee strongly opposed the fact that a new LG holding company decided on the name of LX Holdings and enforced a trademark application without prior consultation, and ordered a legal plan to deter it.
The director of LX pointed out that if the newly established holding company Koo Bon-joon uses the same mission as KDHC, it is a free-of-charge ride on the accumulated knowledge and discrimination, and that the credibility and public confidence of public institutions may decline, and public confusion may be aggravated.
LX has invested 33.2 billion won over the past 10 years to promote the LX (Land eXpert, people who know the country best) branding business, establishing the image of Korea’s only national territorial information specialist.
In 2012, after holding the proclamation ceremony with new CI and BI, 12 regional headquarters and 169 branch offices replaced signboards and outdoor advertisements, as well as TV, radio and newspaper advertisements, as well as homepage, YouTube, and SNS channels. I gained recognition by promoting my business.
In fact, 230,000 cases of cadastral surveying, a core project promoted by LX, are received and processed every year. Intellectual re-investigation, which will invest 1.3 trillion won by 2030, is a large-scale national project that eliminates the remnants of Japanese imperialism and lays the foundation for digital land.
In addition, the ODA project, which transfers LX’s advanced technology and know-how to developing countries, is a national project in cooperation with the government, the World Bank, and the United Nations, and there is a high concern that publicity is hampered due to high misunderstanding and confusion with LG, the KTO pointed out. .
The director of LX said, “The newly established holding company Koo Bon-joon should not officially apologize for a trademark application that has been promoted through one-way using the superior recognition of large companies, and should not be presented as an agenda at the general shareholders’ meeting.” I will come up with a legal plan,” he said.
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