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| The Korea National Territory Information Corporation (LX) plans to conduct a legal review, including an application for temporary injunction, for the use of the mission of’LX Holdings’, a newly established holding company of Ko Bon-jun. The photo shows a view of the Korea Land Information Corporation (provided by Korea Land Information Corporation)/News 1 |
Korea Land Information Corporation (LX) plans to conduct a legal review, such as applying for temporary injunction, for the use of the mission of’LX Holdings’, a newly established holding company of LG Group advisor Koo Bon-joon.
The LX Board of Directors Steering Committee announced on the 23rd that it was strongly opposed to the fact that the new LG holding company decided on the LX company name (LX Holdings) and enforced a trademark application without prior consultation, and ordered to come up with a legal plan to deter it.
LX has established firm awareness and differentiatedness as the mission of Korea’s only national territorial information specialized agency that conducts cadastral and geospatial information projects.
The director of LX said, “If the newly established holding company of Adviser Koo Bon-joon uses the same name as KDHC, it is a free-for-all benefit of the accumulated knowledge and discrimination. Emphasized.
LX has invested 33.2 billion won over the past 10 years to promote the LX (Land eXpert, people who know the land best) branding business, establishing the image of Korea’s only national territory information specialist. Along with this, LX replaced billboards and outdoor advertisements of 12 regional headquarters and 169 branches after holding a proclamation ceremony with new CI and BI in 2012. TV, radio and newspaper advertisements, as well as homepage, YouTube, and social media channels By promoting KDHC’s core business, it gained recognition.
In particular, since 2012, the amount reported in the media under the brand’LX Korea National Territory Information Corporation’ has already exceeded 43,000 cases.
The director of LX said, “The newly established holding company Koo Bon-joon should not officially apologize for a trademark application that has been promoted through a one-way route using the superior recognition of large corporations, and should not be presented as an agenda at the general shareholders’ meeting.” I will come up with legal measures.
Meanwhile, on the 11th, LG Co., Ltd. announced that it has confirmed the name of the new holding company led by LG Group advisor Koo Bon-joon as’LX Holdings’.