Photo = Lotte Mart
[한국금융신문 유선희 기자] Lotte Mart announced on the 11th that from December 24th to January 7th last year, pre-orders for the 2021 Lunar New Year gift sets increased 42.6% from the previous year.
Health functional foods rose 78.7%, driving overall pre-order sales growth. In particular, sales of red ginseng-related sets, a representative product of health functional foods, recorded a sharp increase at 349.9%.
Western liquor and wine gift set sales also jumped 84.9% and 104.7%, respectively, due to the increase of home liquor. In the case of wine, growth is paying attention with continued sales growth following a 53.4% growth in 2020.
Sales of fruit gift sets including apples and pears also rose 98.4% year-on-year. As the price is expected to rise due to the lack of production, it is analyzed that it has had an effect on advance reservation sales growth.
Lotte Mart will pre-order gift sets for New Year 2021 at all stores until February 1st, offering fresh, processed, and daily necessities products at discounted prices.
During the pre-reservation period, L.POINT members and customers who purchase a gift set with an event card can receive up to 30% discount from the regular price.
In addition, if you purchase more than a certain quantity, you can get one more bonus, and if you purchase with a specific card, a gift certificate of up to 1.5 million won per price or instant discount is provided, and free shipping nationwide is also possible if you purchase more than 30,000 won.
Lee Sang-jin, head of Lotte Mart’s marketing department, said, “We analyze that the health-focused trend and home alcohol trend caused by Corona 19 have a great influence on the purchase of gift sets.” We hope you can prepare a set at Lotte Mart and receive various benefits.”
Reporter Yu Sun-hee [email protected]