Lotte Dept. starts selling the New Year gift set on the 18th
Reporter Hwang Sang-wook [email protected]
Input: 2021-01-17 14:47:00Revision: 2021-01-17 15:45:24Posted: 2021-01-17 15:47:35
Lotte Department Store announced on the 17th that it will start selling the New Year gift sets (photo) at all stores for 24 days from 18th to 10th. In this New Year, the demand for delivering gifts in a non-face-to-face manner instead of returning home is expected to increase. A total of 1,200 items will be presented by analyzing the products popular with customers in Chuseok last year, including the “Prestige Gift Set,” the representative premium gift of Lotte Department Store.
First, we prepared a prestige gift set for customers who are preparing high-quality premium gifts. As a representative item, the’L-NO.9 Set (limited to 100 sets, 6.5kg)’, the highest-ranking Korean beef set among the 1++ grades of Korean beef, for 1.7 million won, and the’Glory Beopseongpo Gulbi Set Emperor’ made with carefully selected precious reference deception. (2.7kg, 10 mi)’ for 2 million won, the five chateau vintage wine’Chateau Lafat Rochund 2000 (limited to 3 bottles)’, which is classified as first class in Bordeaux, France, for 6.5 million won. The’Lorenzo Olive Oil & Maletirenani Familia 50 Year Old Balsamic Set (500mL, 250mL each)’ consisting of oil and balsamic vinegar is sold for 320,000 won.
In addition, Lotte Department Store made efforts to reinforce products of meat, fruits and liquor, which are the most loved gift categories by customers, reflecting the consumer consumption trend of Chuseok last year. Last year, Lotte Department Store’s meat, fruit and vegetable gift sets sales increased by 10.5%, 12.1%, and 19.0%, respectively, compared to Chuseok in 2019.
As the meat gift set replaces hometown visits, the demand for premium Korean beef is expected to increase, increasing the volume of Korean beef by more than 30%, and 13 small packaged items for one meal in line with the increase in households for 1-2 people and the trend of’home meal’. Greatly increased. Consumer perception of imported meat has changed positively, and the volume of premium Wagyu produced in Australia, which increased by 40% in Chuseok last year, also increased by more than 50%. Representative meat products include Hwasik Korean Beef Royal Set (2.0kg) 490,000 won, Ulleung Arrowroot Special Set (2.0kg) 400,000 won, One Meal Korean Beef Special (2.4kg) 530,000 won, Australian Tajima Wagyu Special Set (2.4kg) There are 190,000 won.
As the criteria for selecting a fruit for a gift have changed from the size of the fruit tree to the sugar content, the high-sugar premium fruit Shine Muscat and Jeju Mangam-ryu mixed set are newly introduced. As a representative item, 4 types of premium shine mixed set (2 pieces of shine muscat, 4 pieces of Hallabong and apples, 3 pieces of pears) 195,000 won, and a mixed set of frega shine and whole persimmons (3 pieces of Shine Muscat, Hallabong, and red flavor each) Mouth) 155,000 won.
Increased wine demand due to the increase of home liquor and home party families is also reflected in New Year gift sets, and alcohol gift set sales are expected to increase by more than 20% year-on-year. Accordingly, Lotte Department Store introduced wines with high scarcity in limited quantities in order to expand the range of wine selection, and also prepared a DIY wine set where you can choose two wines to suit your taste.
Lee Jae-ok, head of the product division at Lotte Department Store, said, “Last year, as more and more customers replace their Chuseok homecoming with gifts, the sales of meat, wine, fruit and vegetable gift sets have increased significantly.” “By analyzing the changing customer consumption trends, customers can prepare the best gift sets. We reinforced the product and secured the quantity so that it can be done.
Reporter Hwang Sang-wook [email protected]