Lisa Su Unveils AMD Family to Drive Digital Transformation at CES 2021

Accelerating digital innovation in home, work environment, and entertainment

[테크월드=김경한 기자] AMD’s chief executive, Lisa Su, who is challenging Intel’s CPU shouts through the recent Ryzen series, presented a vision for a digital-based society as a keynote speaker at’CES 2021′ on January 12 (Korean time). .

Playing a leading role in digital life

Dr. Lisa Su said, “We are proud to be able to play a leading role in providing products and services that support consumer productivity, learning, interconnection, and entertainment as the transition to a digital-based environment accelerates globally. “I think,” he said. “AMD is focusing on continuously expanding the possibilities of PC, gaming, data center and cloud through collaboration with major partners.”

HP CEO Enrique Lores, Lenovo CEO Yang Yuanqing, Lucasfilm Vice President of Technology Francois Chardavoine, Mercedes-AMG Petronas Formula One AMD’s key partners, including Mercedes AMG Petronas Formula One Team driver Sir Lewis Hamilton, team CEO Toto Wolff, and Microsoft Chief Product Officer Panos Panay. Company officials participated as a panel to talk about products and services created through collaboration with AMD.

In addition, a number of scientists participated and explained how the AMD Epic processor donated by AMD and the 12 petaflops of computing power supported by AMD Radeon Instinct are contributing to the study of infectious diseases including COVID-19. did.

AMD Family Accelerates Digital Transformation

AMD, which has consistently unveiled its new product roadmap, is based on the’Zen 3’core architecture at CES 2021, providing higher efficiency and performance with AMD Ryzen 5000 series mobile processors and data center, cloud, and high-performance computing. Introduced the 3rd generation AMD Epic (EPYC) processor for servers.

Unveiled at CES 2021, the Zen 3 core-based AMD Ryzen 5000 series mobile processors support the power efficiency and leading performance required for next-generation mobile PC computing for the rapidly increasing homework and remote classroom environments. ▲ H-series for high-performance notebooks ▲ Two types of U-series processors for ultra-thin notebooks, based on 8 cores and 16 threads, support excellent performance and excellent battery life, and provide the best gaming experience.

The HX series processors deliver the best performance for gamers and creators, while the HS series processors deliver the outstanding performance of the H series in a thinner and lighter form factor laptop. With up to 23% more single-threaded performance and up to 17% faster multi-threaded performance over the previous generation, the AMD Ryzen 9 5980HX processor is the perfect solution for gaming and creative workloads.

AMD, along with major PC makers such as ASUS, HP, and Lenovo, will launch notebooks with Ryzen 5000 series mobile processors in February 2021, and by the end of the year, more than 150 Ryzen 5000 series mobile processor-based systems Plan to release.

Panos Panay, Microsoft Chief Product Officer (CPO), participated as a panel of keynote speeches and discussed the engineering collaboration between AMD and Microsoft to ensure the computing experience and essential functions of the PC such as connectivity, work, learning, and gaming. did.

In addition, Dr. Lisa Su demonstrated a third-generation AMD Epic processor (codenamed’Milan’) that supports cloud services. In this announcement, WRF (Weather Research and Forecast) models used in more than 160 countries, including the United States, appeared, and the 32-core Milan processor showed a dual-core performance that exceeded the competitor’s highest specification dual-socket processor by 68%. The 3rd generation AMD Epic processor is expected to raise the bar for price/performance, security and business value. AMD plans to release products and details in the first quarter of 2021.

Reporter Kim Kyung-han [email protected]

Copyright © Techworld News Unauthorized reproduction and redistribution prohibited

.Source