Life-oriented financial/communication platform…Support for settlement of returnees

The Industrial Policy Research Institute (IPS) selected 50 brands in 9 fields through the ‘2021 Korea Brand Hall of Fame’, which marks its fifth year this year. Brands that have been loved by consumers as a lifestyle-oriented financial/communication platform and have increased their performance by supporting the settlement of returnees are as follows.

Shinhan Card Co., Ltd. was awarded in the credit card category of the 2021 Korean Brand Hall of Fame. It’s been 5 years in a row.

Shinhan Card is Korea’s leading credit card brand with an overwhelming position of 26.8 million customers and the largest market share in the industry. Shinhan Card is pursuing the’three new businesses’ suitable for the new normal era based on the achievements of the’DEEP strategy’ over the past four years in order to leap beyond the card industry to become a’life & finance platform’ company.

First of all, it is implementing all financial services from payments to’consumption-oriented life finance platform’ to financial products and asset management. The’Life Platform’ provides new customized services and non-financial benefits tailored to each individual’s lifestyle based on my data, and the’Personal Business Owner’s Financial Platform’ provides comprehensive support for franchisee operations such as financial support and fund management and marketing for individual businesses. do. Through this, Shinhan Card is creating a’special customer experience of the industry’s first class’.

In addition, Shinhan Card is carrying out the’Here: Road Project’ to realize new values. ‘Hero Project’ refers to activities to revitalize local economies using brand and ESG (environment-social-government) capabilities. In the Daegu area, which was already declared as a special disaster area for Corona 19 last year, the’Daeguro Seomun Market Project’ was created to create a new landmark and delivered a message of healing and support to local merchants and citizens.

In addition, it is operating the’Shinhan Card Digital Stage’ to support the culture and arts industry, which is experiencing a serious downturn due to Corona 19. By integrating Shinhan Card’s large-scale performance infrastructure with customized content and digital capabilities, it is faithfully fulfilling its role as a bridge between 26.8 million Shinhan Card customers and the culture and art industry.

Shinhan PayFAN of Shinhan Card Co., Ltd. was awarded the ‘2021 Korea Brand Hall of Fame’ in the Mobile App Card category for 5 consecutive years.

Shinhan Card launched a new asset management service focused on consumption management in March last year, which collects and manages data from all banks, cards, insurance, and securities as well as Shinhan Finance.

‘MY Report’ based on user’s financial data helps users with smart financial life such as monthly/weekly consumption reports based on assets and consumption status. In particular, the’Neo-Pay’ model, a platform-based comprehensive payment service provider, was completed with the’My Wallet’ service that exceeds the existing payment.’My Wallet’ is the concept of providing customers’ thick physical wallets with a smart digital wallet. Rather, it provides banking and ID cards in one Shinhan PayFAN app. Similar to a real wallet, it provides an interface that allows you to draw a card and significantly improve the existing payment experience.

In addition, through a payment method called’Shinhan Pay Money’, it provides automatic recharge for insufficient amount during payment, and allows you to recharge with pocket money, etc. for MZ generation (millennials born in the 1980s and early 2000s + generation Z). Greatly improved accessibility. Along with this, it is a strategy to provide a smarter card payment experience through innovation from the UX perspective, such as’Smart Select’, which allows you to directly select and use the card you need for each member store. Here, we provide an all-in-one service that allows you to register/manage ID cards/student IDs and electronic certificates.

Meanwhile, Shinhan PayFAN’s’Timeline’ has also been enhanced to reinforce contact points to users. In addition to the existing domestic approval information, the information has been expanded to overseas approval, deposit, and discount information, and it provides a wealth of experience by providing advice such as usage reports, periodic payment information, and consumption information.

LG Uplus’ U+AR / U+VR won the ‘2021 Korea Brand Hall of Fame’ in the AR/VR category. It’s been 2 years in a row.

U+AR provides a total of 2,300 AR-only contents created in a variety of genres such as idols, entertainment, and games, and through this, the core value of enjoying a star or character realistically and sharing photos and videos taken together We are providing it to our customers.

In addition, U+VR is an app service that allows you to realistically enjoy various VR contents such as exclusive videos, games, movies, and performances in one place. In particular, it provides 3D VR images that allow you to experience an overwhelming immersion with real-life ultra-high definition, and includes over 1600 high-quality exclusive images, and more than 2,300 realistic VR contents such as games, movies, webtoons, and performances in one place. It is leading the VR field with content competitiveness differentiated from other companies.

U+AR and U+VR based on these realistic 5G content ▲LG U+ received the Mobile Media Entertainment Innovation Award last year at MWC 2020 hosted by the GSMA (World Mobile Operators Association). It is in charge of receiving great response from customers through service.

In addition, LG U+ achieved a feat of advancing to overseas markets such as China and Japan with 5G content despite the Corona 19 situation. Starting with China Telecom in China from last year, it exported 5G contents and solutions such as Hong Kong Telecom, Japan KDDI, and Taiwan Tsinghua Telecom to overseas mobile carriers for a total of 10 million dollars (about 12 billion won). LG Uplus is the first to provide 5G solutions and content to overseas communication service providers instead of 5G communication equipment, smartphones, and network technology.

LG U+’s U+ Idol Live was awarded the ‘2021 Korea Brand Hall of Fame’ in the music and video content category.

U+Idol Live is an app that allows you to enjoy live or VOD videos of idols through direct cam for each member. ▲’Video by member’ to select only my favorite members ▲’Video by camera’ to select videos shot from the front, side, and rear of the stage, as well as 4 key functions, as well as K-pop popular music broadcast/concert multi-view It provides over 120 original entertainment contents that can be broadcast live and a glimpse of the new idols. In particular, it attracted great attention by preparing communication channels such as voting and comments to express fan feelings for their favorite idols.

On the other hand, it not only provides VR video so that you can enjoy the video of idol performance more realistically, but also provides 3D surround sound during live broadcast, delivering a vivid sense of reality even at home in the untouched era, as if you were at a concert site. Due to Corona 19, following “Trip To K-POP” in May last year, “Pepsi Online Showcase” in June, “A.A. Corn (Idol Live & Ilog U Concert)” in August, and 2020 Soribada Awards. In January of this year, the Golden Disc Awards were also broadcast live through Untact. Although it is not possible to be together at the concert hall, the interactive function was reinforced by fans and artists communicating through chat and reflecting as a stage effect according to the number of hearts pressed by fans. The three-dimensional sound using DigiSonic’s EX-3D sound solution gave the experience of being in a concert directly.

In addition, along with the top idols at home and abroad, we have produced original exclusive content for LAN line travel that gives fans both healing and fun. In the case of’Aizu One’s Itching Trip,’ starring IZone, the concept of traveling as fans want, received more than 10 million hearts per episode, and received a great response.

Goheung, No. 1 in Goheung-gun, Jeollanam-do, won the award in the ‘2021 Korea Brand Hall of Fame’ in the Public-Gyeongwichon City category. It’s been 3 years in a row.

Goheung-gun established the Population Policy Division for the first time in the nation’s local governments in the 7th period of civil elections, and plans for a five-year population policy focusing on three strategies, nine tasks, and 50 policies, such as youth U-turn, child happiness, and returning home (return to home). Is established and implemented. As a result, from July 2018, when the 7th civil election began, the number of returning farmers-gwichon-returned populations moved into the country, and 3,374 people of the size of one village moved in. It achieved first place.

In particular, Goheung-gun is gaining great popularity by opening the’Gui-nong-Gwi-chon Happy School’ operated by local governments for the first time in the country, providing pre-education and temporary housing facilities for city residents who wish to return to the village. In addition, 10 billion won from the My Love Goheung Fund has been raised to support returning youth settlement incentives, housing repair expenses, support for family business succession youth, youth war projects, etc., and enthusiastically promoting the inducement of returning farming villages such as funding for start-ups for farm fish and support for living grounds.

In addition, it has signed a win-win development agreement with the heads from six major cities across the country, including Seoul, Busan, Incheon, and Gwangju, and is putting more effort into policies to introduce young people back home. In terms of social media publicity, the Goheung-gun SNS promotion team is formed and operated, and the image and detailed policies of the village are widely publicized.
An official in Goheung-gun expressed his ambition, “We will continue to discover and promote various new policies to continuously inform the status of Goheung Village No. 1! and Goheung, the happiness that people return.”

Online JoongAng Ilbo