Galaxy S21 Phantom Gray followed by Galaxy S21 Ultra Phantom Silver over the past two weeks
The combination of self-sufficiency and affordable phone is also popular… 10% ↑ compared to iPhone 12 honey combination subscribers
In the last two weeks, the Galaxy S21 pre-open sales showed that Ultra Phantom Black sold the most. The Galaxy S21 Phantom Gray and Galaxy S21 Ultra Phantom Silver products are also found to be highly popular.
According to LG Uplus (CEO Hyeon-sik Hwang) on the 5th, of the three officially released on the 29th of last month, the sales of the Galaxy S21 and Galaxy S21 Ultra models accounted for about 80% of the total.
As for the model and color combination, the Galaxy S21 sold the most Phantom Gray, the Galaxy S21+ Phantom Violet, and the Galaxy S21 Ultra sold Phantom Black. Regardless of the model, the color alone was popular in the order of Phantom Black, Phantom Violet, and Phantom Silver.
The Galaxy S21 model was most often bought by women in their 40s (13.4%), while the Galaxy S21+ was purchased by men in their 20s (13.7%), and the Galaxy S21 Ultra and Ultra 512GB models were both by men in their 30s (17.6% and 23.7%, respectively). It was the most.
Earlier, with the launch of the Galaxy S21, LG Uplus has not only provided discounts for non-face-to-face channels, but also introduced new combined products and the lowest 5G plan in the industry, reducing the burden on customers and increasing various benefits. The lowest 5G plan in the industry is a plan that allows you to use 12GB of 5G data, which is 33% more than the market, at 37,500 won per month.
U+ affordable phones are also receiving positive responses from the’Honey Combination’ promotion that was introduced with the launch of the Galaxy S21.
The Honey Combination, which was first introduced with the release of iPhone 12 in October last year, is a promotion that offers a special discount plan for a limited time as well as a rich gift for customers who purchase a self-contained phone and then subscribe to the U+ affordable phone plan.
As a result of analyzing Galaxy S21 honey combination subscribers by LG Uplus, it was found that the increase of 10% compared to iPhone 12 subscribers, which first launched honey combination promotion in October. In particular, the proportion of 2030 households among subscribers was the highest at about 69%. This is higher than the 50% ratio of 2030 generations among general budget phone customers.
LG Uplus analyzes that the honey combination promotion is a positive factor in the increase in the number of customers who subscribe to the low-cost phone plan for self-sufficient phones. In fact, compared to the Galaxy Note 20, which was before the launch of the Honey Combination Promotion, the number of customers who subscribed to the Galaxy S21 self-sufficiency system and low-cost phone plan has grown about 15 times.
Kang Jin-wook, head of LG U+’s MVNO business, said, “I think this increase in sales of S21 self-sufficiency is a great opportunity for great growth through the U+ affordable phone and honey combination.” We will try to provide specialized rate plans and separate benefits so that you can be selected.”