LG Electronics will open the CES 2021 online exhibition hall on the 11th (U.S. local time) under the theme of’Life is ON-Make yourself @ Home’. CES will be held digitally for the first time in history due to the aftermath of Corona 19, the world’s largest electronic exhibition.
The online exhibition hall is open for 5 weeks from the 11th to the 15th of next month, and anyone can easily view it through PC or mobile. By accessing the micro site, you can visit the virtual exhibition hall and check live news on site.
LG Electronics aims to help customers feel a real sense of reality online ▲Internet Broadcasting Hall (Life is ON TV) ▲Virtual Experience ▲LG SIGNATURE in Vegas ▲MZ Special Hall (Life`s Good Studio) ) And four online exhibition halls.
Jinhong Kim, head of the Global Marketing Center at LG Electronics, said, “In the face of CES 2021, which is the first digitally held in history, we have prepared an online exhibition hall that is more than an offline exhibition hall. In this rapidly changing era, customers can enjoy a better life while protecting their precious daily lives. You will be able to meet innovative products and services that are available.”
■ LG next-generation OLED works at a glance… Differentiated sense of immersion’TV exhibition hall’
The first of the virtual exhibition hall is the TV/AV exhibition hall. When a customer enters the exhibition hall, they come across a magnificent olred sculpture,’Wonder Tree’.
LG Electronics made and photographed an OLED sculpture that was realized by attaching the actual OLED flexible signage. In addition, an extended reality (XR) technique incorporating augmented reality was introduced to express the infinite possibilities and expandability of OLED as much as an infinitely extending sculpture.
Since 2016, LG Electronics has been showing various types of OLED sculptures at global exhibitions. OLED sculptures are solidifying OLED’s position as a next-generation display and at the same time becoming a symbol of LG Electronics’ exhibition hall.
The LG Signature OLED R exhibition hall, the world’s first rollable OLED TV, introduces the philosophy of LG Signature OLED R, which redefines the user’s space with a revolutionary rollable form factor.
The OLED exhibition zone was created based on ‘4S (Sharp, Speedy, Smooth, Slim)’ with a total of 4 concepts including movies, sports, games, and galleries. ▲ The best home cinema experience consisting of an 83-inch ultra-large OLED TV and a premium sound bar ▲ An exciting sports viewing experience as if you are in a real stadium with the overwhelming image quality of OLED ▲ Three 48-inch OLED TVs connected together for the best gaming experience Experience ▲Introduces the gallery design in which the entire TV adheres to the wall.
The Sports Concept Exhibition Hall will unveil’OLED Evo (model name: G1), equipped with a next-generation OLED panel with upgraded OLED device performance. The OLED EVO elaborately embodies the wavelength of light to show a clearer and brighter picture quality compared to the existing one.
LG Electronics is also introducing mini LEDs and LG QNED MiniLEDs that apply quantum nanocell color technology, a proprietary high-color reproduction technology. LG QNED TV is a product at the peak of each technology that emits light and color among existing LCD TVs.
Visitors can see LG Magnit, a self-luminous micro LED signage made by attaching a micro LED device directly to a screen substrate, as a 163-inch super-large home cinema display. LG Magnet applies its own technology’front black coating’ to the surface to express deeper black compared to existing LED signage. In addition to maximizing the contrast ratio, it also enhances the color accuracy of the LED device to realize overwhelming picture quality.
LG Electronics has also decorated a premium audio listening zone with a sound bar, X-Boom Go speaker, and wireless earphone LG tone-free. The LG premium audio lineup applied the sound technology of Meridian Audio, an English luxury audio company.
In the projector exhibition zone, LG Cinebeam 4K laser, which has a 4K (3840×2160) UHD resolution on a large screen, was also exhibited. This product provides various brightness optimization functions such as Iris mode, which adjusts the screen brightness according to the surrounding brightness, and Adaptive Contrast, which automatically adjusts the output according to the video being played. Implement a home cinema.
■ Presenting a lifestyle in the home economy era… ‘Health·Space·Convenience’ home appliances in one place
As the time to stay at home increased, LG Electronics implemented a healthy and convenient lifestyle at home suggested by LG Electronics’ innovative home appliances and artificial intelligence ThinQ solution in the exhibition hall.
To this end, ▲refrigerators with enhanced design and hygiene ▲LG objet collection that completes the interior of the entire house ▲Innovative premiums that lead the health, space, and convenience trends such as a wireless vacuum cleaner equipped with a new concept holder that can charge, empty, and store at once. Introducing a lineup of household appliances.
LG Electronics unveils a new LG Instaview refrigerator with enhanced design and hygiene. This product finishes the entire upper right door with a knock-on function with glass. When you knock on the door, the inside light turns on, so you can easily check the food being stored. It is equipped with a UV nano function that removes up to 99.99% of bacteria that may be present at the outlet where water comes out using a periodic UV (ultraviolet) LED.
The LG Objet Collection for space interior home appliances will also be introduced to the global market for the first time. The LG Object Collection completes a harmonious and united interior with various home appliances used in various places in the house, such as the kitchen, living room, and laundry room.
The new premium cordless vacuum cleaner LG CodeZero A9 applies a new concept holder that automatically empties the dust bin with one touch as well as charging the vacuum cleaner. In addition, since it is an all-in-one structure that can store various accessories inside as well as a vacuum cleaner, space utilization is high and the design is clean.
■ New IT robot blueprint to lead the new normal era
LG Electronics introduces various new IT products that provide the best productivity and content immersion experience in the new normal era. The virtual exhibition space was decorated based on actual usage environments such as’gaming’,’home office’, and’film/video expert studio’.
LG Electronics introduces three new monitor models, including’LG Ultra Gear’, a high-performance gaming monitor that won the CES 2021 Innovation Award, and’LG Ultra Wide’, which is optimized for multitasking. It will unveil 5 types of Gram series, including the LG Gram 16, an ultra-lightweight high-performance laptop. It was organized into a home office space according to the trend of working from home.
Along with this, LG Electronics is releasing a blueprint for humans and robots to coexist in video. In the video, LG Electronics, including the LG Chloe sterilization bot scheduled to be released in the US market in the first half of this year, LG Chloe Chefbot, LG Chloe subbot, LG Chloe delivery bot, LG Chloe guide robot, etc., exhibition halls, restaurants, stores, hospitals, hotels, offices, etc. LG Chloe robot will show off the appearance of helping people in various places to cook, serve, guide, and deliver.
LG Electronics introduced that’the future of robots presented by LG Chloe’ is helping humans to focus on more valuable things instead of dangerous and repetitive tasks, and emotionally interacting with humans beyond physical limitations.
Meanwhile, LG Electronics has prepared an exhibition hall so that customers can experience differentiated multitasking provided by LG WING.
■ 24-hour’ON’ Internet Broadcasting Center, LG Signature Brand Pavilion
LG Electronics operates Life is ON TV, an internet broadcaster that means’the precious daily life of customers continues’. The broadcaster is open 24 hours a day and supports on-demand services. Customers can freely watch the videos they want regardless of the location or time.
The Internet Broadcasting Center presents a variety of videos, including new product news, expert talks, and documentaries, including’Manifesto’ video, which expresses LG Electronics’ will not to stop innovation in the new normal era. In particular, the CES press conference and LG Future Talk, which are held on the 11th and 12th, respectively, will be broadcast in real time.
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In addition, LG Electronics decorated the LG Signature Brand Pavilion with the theme of’The Great Moments in Vegas’, with the idea that CES was held every year in Las Vegas, USA. The exhibition hall provides unique attractions by arranging all super premium products, including LG’s signature OLED R, in a colorful background such as the night view of Las Vegas.
In the MZ Special Pavilion, a’Life’s Good’ brand film led by the MZ generation under the theme of’Diversity and Infinite Possibilities’, a music campaign video where famous musician HER discovered young musicians and created Life’s Good music together, and products of interest to MZ generation You can find a variety of contents such as lookbooks introducing interestingly.