LG Rollables are expected to be released in the first half of this year with 2 million won Will it captivate consumers?

[오늘경제 = 이효정 기자]

The rollable phone that LG Electronics has prepared ambitiously is emerging as an unprecedented concern.

When LG Electronics first unveiled its rollable phone at’CES 2021′, the world’s largest consumer electronics and IT exhibition on the 11th, attention is focused on the release schedule, detailed specifications, and prices.

According to the industry on the 12th, LG Electronics introduced the rollable phone’LG Rollable’ in the form of a teasing (taste, notice) at the CES online conference the day before.

The exact driving method or specific specifications were not disclosed, but the driving appearance was demonstrated, such as the appearance of a bar-shaped general smartphone unfolding and expanding as wide as a tablet PC, and the appearance of the unfolded screen being rolled in.

In the industry, as LG Electronics teased the rollable phone through this CES event and confirmed the brand name as’LG Rollable’, it is expected to be released in the first half of this year.

As early as March, it will be released.

As it adopts the new technology, the price is expected to be in the high end of 2 million won, which is more expensive than the Samsung Electronics foldable phone’Galaxy Z Fold 2′(2398,000 won).

An official from LG Electronics said, “There is no decision on the timing of disclosure and release, and pricing.”

LG Rollable expands to a maximum of 7.4 inches when unfolded from the default 6.8-inch screen. It is expected to be equipped with a Qualcomm Snapdragon 888 processor, 16GB of RAM, and a 4200mAh battery.

LG Electronics is betting life and death in the rollable phone box office.

The rollable phones themselves are released in limited quantities and will not have a significant impact on the smartphone business performance, but once the world’s first rollable phones have been successfully commercialized, the brand image must be enhanced to seek a resurgence in the smartphone market.

LG Electronics also posted a deficit of about 800 billion won in the smartphone business last year. It was in the red for 23 consecutive quarters until the fourth quarter of last year.

US IT media Phone Arena said, “LG ​​Rollable can avoid the awkward display wrinkles that can be seen on foldable phones.” “Opo and TCL have also introduced prototype rollable phones, but since they have never announced plans for commercialization, LG Rollable Is likely to become the world’s first rollable phone.”

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