“LG Rollable,’Real Driving Video’ Revealed!…The official name is LG RollableTM! [IT선빵!]”- Herald Economy

The video in which the LG Rollable is actually driven. The product was unfolded and the CES2021 LG press conference began.

The LG Press Conference ends with the shrinking screen of the LG Rollable.

[헤럴드경제=박혜림 기자] “LG Rollable, the name was revealed!”

LG Electronics’ rollable phone’LG Rollable’, which is about to be commercialized for the first time in the world, was revealed in surprise at’CES 2021′ on the 11th. The official name of LG Rollable, which was known as a tentative name, was also confirmed on this day. LG RollableTM, or LG RollableTM for short. It is expected to be officially released in March and commercialized for the first time in the world as soon as possible.

LG Electronics unveiled its next-generation strategic smartphone’LG Rollable’ at the CES 2021 LG Press Conference, the world’s largest consumer electronics fair, held online at 8 am on the 11th of the US time.

LG Rollable decorates both the beginning and the end of the main video of the LG Press Conference.

The second teaser video for LG Rollables released by LG Electronics at the CES2021 LG Press Conference held online at 8 am on the 11th of the US time. [LG전자 제공]

The video is a setting that someone is watching the LG Press conference on an LG rollable smartphone. The person in the video opens the screen that was rolled up in the back while using the LG rollable with a bar-shaped general smartphone. The rectangular screen becomes wider like a tablet PC, and the LG Electronics press conference is also coming up.

Then, at the end of the press conference video, the unfolded screen rolls in, and the product name’LG RollableTM’ appears. This is a pet name that matches expectations so far. Earlier in the industry, it was observed that LG Electronics will register the brand names’LG Rollable’ and’LG Slide’ in the US market, and the pet name will be one of the two.

LG Electronics did not disclose the overall design and specifications of LG Rollable on this day. The focus was on raising expectations in the form of’Teasing’ that shows only a part of the entire product. As it takes less than three months to actually launch the product, it is interpreted as a strategy that will once again gather public expectations for LG Rollables at CES, which attracts attention from around the world. In addition, it is interpreted as the confidence that it will take the lead in the smartphone market through form factor innovation.

LG rollable with an increased screen. [LG전자 제공]

Meanwhile, this is the second time that LG Electronics has released a teaser video for LG Rollable. At the public event of’LG Wing’ held in September last year, a part of the side silhouette where the screen enters and exits was shown. At the time, LG Electronics suggested that the second outcome of its innovative strategy’Explorer Project’ after the LG Wing was LG Rollable, and promised to provide a new mobile experience to customers.

In the second teasing that was released on this day, the slogan of’More to Explore’ was put forward, suggesting that LG Rollable is the result of the Explorer project.

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