A prototype of a rollable smartphone introduced by Chinese manufacturer Oppo last year. YouTube capture.
A man watching a smartphone appeared in the press conference video of LG Electronics”CES 2021′ released on the 11th. As the right edge of the smartphone moved about 10 cm outward, the screen also stretched about 10 cm horizontally, as if a scroll was unfolded. The screen size from 6.8 inches has grown to 7.4 inches. This is the first teaser (taste) video of the’LG Rollable’ smartphone. On social media such as Twitter and Instagram, praise from global visitors was poured out in real time, saying,’Fantastic.
LG Electronics is reborn as an’innovation icon’ at’CES 2021′, the world’s largest IT and home appliance exhibition held online until the 14th. By releasing products that did not exist in the world such as rollable phones and artificial intelligence (AI) humans, it threw off the existing image of’stable but relatively slow’. “I will not stop the journey of innovation,” said Kwon Bong-seok, CEO of LG Electronics.
○ New normal customized home appliance release
Kwon Bong-seok, president of LG Electronics, is explaining product innovation at the LG Electronics press conference held in time for the opening of’CES 2021′ on the 11th. Provided by LG Electronics
On this day, LG Electronics said,’The precious daily life continues. With the theme of’Life is ON-Make yourself @ Home’ with LG, a conference was held at the online exhibition hall for 30 minutes. New products tailored to the’New Normal’ due to the novel coronavirus infection (Corona 19) were unveiled.
The keyword that penetrated the conference was’innovation’. President Kwon, who was in charge of the introductory narration, emphasized, “This is an era that is rapidly changing in an unexpected way.” Afterwards, 7 experts in each field, including Kim Jin-hong, head of the Global Marketing Center (Executive Vice President), Fige Ang, Marketing Manager of LG Electronics, and Samuel Chang, Vice President of North American Innovation Center, redefine the meaning of’home’ with keywords such as security, convenience, and fun. .
○A 23-year-old girl introduced a cleaning robot
The content that focused attention was’LG Rollable’. LG Electronics showed two scenes where the rollable panel was unfolded and rolled in, raising expectations for the product. At the end, the phrase’More to Explore’ was displayed, implying that it was related to the’Explorer Project’ of the MC (Mobile Communication) business headquarters in charge of LG Electronics smartphones. The Explorer Project is LG’s product strategy to continuously introduce new products in a new form factor (look) like the’LG Wing’, a smartphone that rotates the screen horizontally.
A virtual human’Rae’ designed by LG Electronics introduces innovative technology at a press conference/Photo provided by LG Electronics
In the middle of the conference, a 23-year-old woman came out wearing a pink hoodie and introduced the product. It is not an employee of LG Electronics, but a virtual human’Keem Reah’ implemented by LG Electronics using AI. Rae (來兒) means a child from the future.
Rae-ah Kim, who learned three-dimensional (3D) images through deep learning (a kind of AI learning), introduced’LG Chloe Sterilization Bot,’ a robot that quarantines specific spaces such as hotels. He also explained the 2021 LG Gram with improved portability and battery life, and’LG Ultrafine All-Red Pro’, a professional monitor that applied OLED (organic light-emitting diode) panels.
LG Electronics”LG Rollable’ smartphone. It is characterized by being able to open the screen like an appeal and return it to its original state (original photo). Provided by LG Electronics
○ Convenient home life
LG Electronics devoted a considerable amount of time to explaining services that make’life at home’ more convenient.
A representative example is the upgrade of the’LG ThinQ App’ that controls LG home appliances. LG Electronics decided to cooperate with global food companies Nestlé and Kraft Heinz so that customers can purchase food using the LG ThinQ app. It also introduced the’Artificial Intelligence Cook’ function that finds the best recipe when you shoot a barcode on food with a smartphone. In addition, LG Electronics also introduced premium home appliances with enhanced health and hygiene functions and design, and an OLED TV new product called’All-Red Evo’ with improved OLED device performance.
Reporter Hwang Jeong-soo [email protected]