Some cases of’minus phone’ also… “A lot of stock has already been cleared”
(Seoul = Yonhap News) Reporter Park Dong-joo = LG Electronics finally decided to end the mobile business on the 5th. The photo shows an LG Electronics smartphone displayed in an LG Electronics store in Seoul on that day. 2021.4.5 [email protected]
(Seoul = Yonhap News) Reporter Jo Seong-heum = As LG Electronics decides to end its mobile business, mobile carriers are expected to provide additional marketing support to relieve inventory. When LG Electronics smartphones are released as’free phones’ one after another and production is stopped, there will be few days left to touch LG phones at retail stores in the future.
According to related industries on the 6th, the three mobile carriers are reviewing their inventory handling plans, including expanding marketing support for LG Electronics smartphones with the end of LG Electronics’ mobile business.
An official from a mobile operator said, “We are looking for a plan to run out of inventory,” and “Before LG Electronics officially announced the end of the business, we have prepared several plans and will soon decide on specific measures.”
Each mobile operator has already raised public subsidies for LG phones from the beginning of this year and is preparing for the final’stock tray’ following promotions such as giving gifts.
Velvet, a strategic product that was introduced last year, has been actually sold as a’free phone’ centering on affordable phones since the beginning of this year, but the price is expected to drop further by the three mobile phone companies.
The V50 ThinQ is also given an official subsidy of 600,000 to 730,000 won, so there are cases where the actual device price is sold at 0 won.
Wing, too, has significantly increased the public announcement subsidies from SK Telecom and LG U+ in January and February of this year, and now it is possible to buy a product with a shipment price of about 1.1 million won for between 400,000 and 500,000 won.
In fact, it is known that in some retail stores, models such as velvet and Q92 are sold as a’minus phone’ that puts cash in excess of 0 won.
In the future, if the mobile operator further expands marketing support, the inventory of LG Electronics smartphones is expected to be rapidly exhausted.
It is reported that mobile carriers have also exhausted LG Electronics’ inventory to a large extent, and some have virtually closed their inventory.
As LG Electronics is scheduled to produce products only by the end of May, it is expected that the time to buy LG Electronics smartphones, not used phones, through mobile carriers is too short.
An industry insider said, “LG Electronics’ domestic market share has already fallen to the 10% level, and as the business withdrawal was strong, a significant portion of the inventory was processed. If there is additional support, we will be able to sell all of the currently released quantities soon.” said.
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2021/04/06 06:15 sent