LG Electronics unveils mini LED TV one step earlier than Samsung… “Released at half price of OLED TV”

Enter 2020.12.29 12:00 | Revision 2020.12.29 12:06

LG Electronics unveils new premium LCD TV lineup’LG QNED’ in 2021
Leading the way ahead of Samsung, ahead of the launch of the first mini LED TV next month
Mini LED TV to grow to 4.4 million units by participating in Samsung·LG next year

In the premium TV market, LG Electronics, which has put its own OLED (all-red organic light-emitting diode) TV on the front, announced that this time it will actively target the premium LCD (liquid crystal display) TV market with mini-LED (light-emitting diode). . Based on current shipments, LCD TVs account for about 90% of the total.

Analysts say that Samsung Electronics took the lead in a situation where it is known that Samsung Electronics will unveil its first premium LCD TV’QLED TV’ lineup with mini LED at Samsung First Look 2021, a TV version unpack (new product release) event in early January.

LG Electronics said, however, that mini-LED TVs cannot emit light by themselves and must have a light source (backlight), so the top premium TV lineup is still an all-red TV.

On the 29th, LG Electronics held an online technology briefing session for media and securities companies, and is the main TV to be unveiled at the world’s largest IT and home appliance exhibition’CES 2021′, which will open on the 11th of next month. )’.

LG QNED TV unveiled this time is equipped with about 30,000 mini-LEDs with a light source size of 1/10 in the backlight (based on 86-inch, 8K resolution) and subdivided the screen division drive (local dimming) area into about 2,500. It features a bright screen and accurate black.

LG said, “Considering that the backlight of Samsung (a premium LCD TV) QLED TV consists of less than 2000 LEDs and less than 500 local dimming zones, the LG QNED TV has evolved one step further than the Samsung QLED TV.” Also explained.

LG Electronics also developed and applied’Quantum Nano Cell Color Technology’ by combining nanocells and quantum dots, a technology that enhances color reproduction, on an LCD panel attached to the front of the backlight. It means that the light emitted from the backlight passes through the nanocell/quantum dot material and expresses a true color close to reality. LG’s strategic mini-LED TV’s name’QLED’ is a combination of these technologies, the company explains. However, some point out that Samsung Display quickly utilized QNED (Quantum Dot Nano LED), which is being developed as a next-generation display, as a marketing name for a mini LED TV.

LG Electronics will introduce major products of LG QNED at CES 2021 next month. It plans to sell about 10 models, including 8K and 4K resolutions, mainly for super-large products, to the global market in the first half of next year. Although it has not disclosed the exact price range, LG Electronics plans to launch aggressive marketing by setting the price of mini LED TVs based on the same size as less than half of that of OLED TVs (8K resolution).

In the industry, it is believed that LG Electronics, which has been devoted to marketing OLED TVs, has actively entered the market ahead of the launch of Samsung’s mini LED TVs. Experts see it as the first year for the mini LED TV market to grow in earnest in 2021 with the participation of Samsung Electronics, the No. 1 TV industry. Trend Force, a market research firm, predicted that the mini-LED TV market will occupy 4.4 million units next year with the launch of products from major global TV companies such as Samsung Electronics and LG Electronics.

An official from LG Electronics said, “Recently, the demand for OLED TVs that implement perfect black, fast response speed, and flicker-free images is increasing.” “All red has a value that existing LCD TVs cannot replace. It is expected that mini LED TV will be able to create a new market in that it is a product that upgrades the value of existing LCD TVs.”