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(~01/20 ends)
LG Rollable
Regarding the rumors that LG Electronics will quit the smartphone business, it has put forward a position that it is’unfounded’.
On the 15th (local time), Androidpolis, an overseas information technology (IT) media, reported that it had confirmed this through an official from LG Electronics.
A domestic media reported that LG Electronics sent a message to employees to stop the development process of all products except for the rollable phone’LG Rollable’, which was recently introduced at the world’s largest home appliance and IT exhibition’CES 2021′. While doing so, it raised the possibility of LG Electronics’ withdrawal of the smartphone business.
An official from LG Electronics said, “It is not true. The article about the business withdrawal is currently down.
LG Electronics is planning to rebound with the launch of the rollable phone’LG Rollable’, which is rolled up and opened this year. The rollable phones themselves are released in limited quantities and will not have a significant impact on the smartphone business performance, but once the world’s first rollable phones have been successfully commercialized, the brand image must be enhanced to seek a resurgence in the smartphone market.
LG Electronics also posted a deficit of about 800 billion won in the smartphone business last year. It was in the red for 23 consecutive quarters until the fourth quarter of last year. LG Electronics is also looking forward to the cost reduction effect and sales of low-end products through the expansion of manufacturer development production (ODM) this year.
[email protected] Reporter Koo Ja-yoon
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