[이코노믹리뷰=박정훈 기자] LG Electronics (066570) CTO (Chief Technology Officer) Park Il-pyeong talks about LG Future Technology under the theme of’ONwards, Together’ at CES 2021, the world’s largest consumer electronics and IT exhibition held on the 12th (East Time). LG Future Talk).
The event was broadcast live on the LG Electronics online exhibition website and CES official website in line with CES 2021, which is 100% online. Gary Shapiro, CEO of the American Consumer Technology Association (CTA), David Rabie, CEO of Tovala, a smart meal kit company, and CEO of Element AI, an artificial intelligence startup. Jean-François Gagné and Dmitry Loschinin, CEO of global software company Luxoft, participated as a panel to discuss future technology and vision with President Park.
President Park said, “In order to lead innovation in an unprecedented and rapidly changing era, we need to think and execute in a different way than before.” “Platform competitiveness and open innovation strategy across disciplines to accelerate digital transformation and innovate customer value. You have to compete with it.”
President Park Il-pyeong introduced various LG Chloe robots, such as a delivery robot developed by LG Electronics, a sterilization bot using UV-C (Ultraviolet-C) lamps, LG Puricare wearable air purifier, and smart thermal imaging camera technology. Responded to the Pandemic by quickly utilizing its unrivaled technology.”
President Park continued, “To create sustainable innovation from the daily changes experienced through the pandemic, practical technology must be supported.” “To lead the new normal era, which is changing at a scale and speed beyond imagination, “We must be able to join hands,” he emphasized.
At the event, bold President Park and CTA CEO Gary Shapiro emphasized the importance of open partnerships to promote digital innovation, citing the’LG Innovation Council’ as a good example.
LG Electronics is operating the LG Innovation Council to discover future technologies and new business opportunities through various insights from the perspective of open innovation. President Park is the chairman, and 12 experts in each field, including artificial intelligence, big data, cloud, robots, and mobility, will participate.
Gary Shapiro said, “We are experiencing changes in various fields such as transportation, transportation, agriculture, medicine, food, etc. while accelerating digital innovation by converging various technologies such as artificial intelligence, 5G, and IoT (Internet of Things). “It’s getting more complicated and it’s hard for any company to do it all on its own.”
New lifestyle platform, LG ThinQ app
‘LG ThinQ’, a home appliance management app that provides smart home services, is evolving into a platform that presents new lifestyles to customers. LG Electronics is expanding the platform ecosystem so that customers can enjoy more diverse and beneficial experiences without spending a lot of time using LG ThinQ.
LG Electronics plans to expand the ecosystem of the LG ThinQ app by collaborating with Tovala, an American smart milk kit company, and to create new customer value related to diet. When a customer scans the barcode written on the milk kit package with the LG ThinQ app, the oven automatically sets the optimal cooking course. Preheating, cooking temperature and time settings are not required, so it is convenient. Tobala’s Milk Kit is also available on the LG ThinQ app. David Rabbie, CEO of Tovala, said, “The LG ThinQ app is a useful platform that provides a wide range of customer experiences from product purchase to consumer electronics control.
Within this year, LG Electronics will collaborate with food companies Nestlé and Kraft Heinz as well as HomeAdvisor, a company that provides home services such as moving, installing, and remodeling home appliances.
The evolution of the stage of artificial intelligence development
At this event, LG Electronics unveiled’AIX Exchange’, a report in the form of interactive content created with experts in various fields such as artificial intelligence, robotics, consumer rights, and ethics. This report explains the future of artificial intelligence as viewed by experts in each field and the role of artificial intelligence development stages.
“LG Electronics has the strength to study the stages of artificial intelligence development and to reflect customer insights into products and services,” said Jean France and Gagne, CEO of Element AI. “LG Electronics directly interacts with customers through products and services.” Said.
President Park Il-pyeong introduced the Vision Pack, which allows you to experience artificial intelligence in the personalization (step 2) and reasoning (step 3) steps. He said, “The Vision Pack uses deep learning technology to put visual intelligence to judge images into the product to understand the user and the situation. When applying the Vision Pack to the refrigerator, customers can check the inside of the refrigerator outside the house and purchase the necessary items. There is, and you can get recommendations for recipes according to the ingredients in the refrigerator and your preferences.”
WebOS Auto platform-based mobility release
LG Electronics announced that the joint venture’Alluto’, a joint venture established with Swiss-based global software company Luxoft, will be launched on the 27th of this month.
Based on the webOS Auto platform, Aluto introduces an integrated infotainment system for vehicles including a head unit and a rear-seat entertainment system (RSE) to the market. The two companies expect that the competitiveness of the webOS Auto platform will increase further if the strengths of each company, such as LG Electronics’ software development capability and Looksoft’s global sales channel, create synergy.
Looksoft CEO Dmitry Rothchinin said, “webOS Auto maximizes the customer’s experience in the car by providing services that are specialized for connected cars.” “We plan to shape the future of mobility in Aluto.”
President Park Il-pyeong said, “LG Electronics’ smart cabin concept shows that the display installed on the ceiling or window of the vehicle can be reborn into a new space by driving the display on the vehicle’s ceiling or window.” We will lead the times.”