LG announces OLED TV with keyword’gaming’ to target MZ generation

Input 2020.12.21 17:00

LG Electronics leads the gaming performance of LG OLED TV, the MZ generation(The term collectively refers to the millennials born in the early 1980s to early 2000s and the Z generation born in the mid 1990s to early 2000s) Strengthen marketing. Celebrities, game enthusiasts, while Microsoft(MS) Cooperate with other game console companies.

LG Electronics announced on the 21st that it recently released three videos in order to inform the gaming performance of LG OLED TVs in the United States. This is to inform LG OLED TV’s outstanding image quality and audio performance, based on gaming, which is of high interest to the MZ generation.

In this video, celebrities such as Olivia Moon, who is familiar with the X-Men series, American football league superstar Richard Sherman, and e-sports star Artur Babayev, appeared. In the video, they enjoyed the latest console games on LG OLED TV and experienced a sense of game immersion. All are real game lovers.

Olivia Moon said, “As soon as I turned on the LG OLED TV, I was fascinated by the wonderful colors and vivid game images,” and said, “Now I can’t imagine enjoying a game without an OLED TV.”

LG Electronics is also conducting joint marketing with Microsoft, which introduced the Xbox Series X, a gaming console in major overseas markets such as Europe, Africa, the Middle East, and Asia. In joint marketing, LG Electronics continues to promote its gaming performance by promoting the strengths of LG OLED TVs, such as clarity, immersion, smooth screen expression, and slim design.

The leading overseas media also select LG OLED TV as the best TV for the next generation gaming experience. Recently, Gear Patrol, a magazine specializing in reviews in the United States, mentioned LG OLED TV, saying, “To enjoy powerful console devices such as PlayStation 5 and Xbox X, you need to connect them to a TV that implements the most beautifully.”

Cnet, a specialized IT media, also selected LG OLED TV as the best TV for this year’s gift. “LG OLED TV is the best product we’ve tested so far,” Cnet said. “The great gaming features of this product fit perfectly with the PlayStation 5 and Xbox X.”

Seon-pil Paik, in charge of TV product planning at LG Electronics’ HE Business Division, said, “LG OLED TV will further solidify its position as the strongest gaming TV with a different level of user experience.”

Reporter Kim Pyeong-hwa [email protected]

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