Let’s start elementary, middle and high school… Convenience store morning set laughed wide

As the top school attendance of elementary, middle, and high school begins at the beginning of this month, convenience food sales that can easily solve breakfast are on the rise. According to the convenience store industry on the 8th, breakfast products are selling well in the school’s commercial district this month. As a result of 7-Eleven’s analysis of sales by commercial districts on the 2nd to 5th day when school began, sales of products for breakfast in the elementary, middle, and high school commercial districts increased significantly. Sandwiches (37.1%), hamburgers (33.0%), and kimbap (64.4%) sold more than the same period last year, respectively, and among milk drinks, processed milk sales increased 32.5%. In college convenience stores, sales of breakfast products more than doubled compared to the same period last year. These include sandwiches (102.3%), triangular kimbap (94.8%), kimbap (135.8%), and processed milk (61.0%).

E-Mart 24 also tested customers’ reactions by selling two types of morning sets last month. It is expected that telecommuting and online classes will decrease, and work and school attendance will gradually normalize. E-Mart 24 said, “As a result of analyzing the sales of the morning set from February 1 to 15, it increased 102% compared to the same period of the previous month, driving the morning category sales.” In particular, E-Mart 24 explained that even though these products were sold at a discount, the increase in sales was due to a significant increase in customer purchases. In addition, sales of sandwiches (196%), apples (138%), and coffee beans (72%) among morning sets on March 2-7 surged from the previous week (February 23-28). Sales of sandwiches (76%), apples (52%), and coffee beans (47%) also increased in the office commercial district.

Market Kurly, an online food shopping mall, also saw a significant increase in sales of sandwiches and cereals, which are representative foods for breakfast in January and February. Sandwiches increased the number of products by 82% compared to the same period last year, and sales volume increased by 259%, more than three times the number of products. Cereal sales increased by 166% and oatmeal by 376%. Milk also increased by 135%.

As breakfast foods are selling well, the distribution industry is in the midst of catching customers by holding various discount events for a month in March. 7-Eleven sells 7 Morning Set (sandwich + banana flavored milk) at 50% cheaper price if you pay with L.pay (L.Pay) or L.POINT (L.Point). If you buy toast from 7 am to 11 am, you can sell Seven Cafe Americano (1200 won) for 300 won.

E-Mart 24 held the morning set discount event, which was introduced in February, until March, and added butter garlic crumble sandwich to the morning set. Market Curly is also operating the’Everyone’s Breakfast’ theme hall by the end of this month, collecting about 140 products, including simple meals, energy charging, and generous meals. A 10% discount coupon is provided for purchases of 15,000 won or more on products with a’theme coupon’ sticker attached.

7-Eleven marketing team leader Kim Byeong-cheol said, “Recently, expectations for the COVID-19 vaccine vaccination and non-face-to-face classes have ended, and as students begin to attend school, the consumption sentiment that was shrinking is showing a recovery trend.” We will continue to carry out the event,” he said.

Reporter Baek Minjeong [email protected]