![[네이버] Shopping Live Rico's Challenge](https://i0.wp.com/image.zdnet.co.kr/2020/12/27/65190cac760e9c1d2a8cc8799c5893d9.jpg?w=560&ssl=1)
Naver announced on the 27th that it will unveil the second entertainment-type shopping content’Rico’s Challenge’, as Naver is trying to strengthen differentiated shopping live contents by combining entertainment and live commerce.
‘Rico’s Challenge’ is an entertainment type content in which the host’Rico’ communicates with viewers, performs shopping missions on various topics, and challenges the possibility of live commerce. The plan is to break away from the way live commerce is conducted, and take on challenges in different places and situations to convey the excitement of untact shopping to viewers.
‘Rico’ is a popular host with a strong fan base and is known as Jam Live’s idol for its outstanding charm and quickness in the mobile live quiz show Jam Live.
The first episode is the mission concept of robbing the department store for 5 hours in a row, and Rico will run a live at the Hyundai Department Store Trade Center store from 8:30 pm on the 27th to 1:30 am the next day. In particular, it is expected that viewers’ agency satisfaction will also be maximized through’FLEX’, where all floors of department stores such as food stores, jewelry, famous fashion brands, digital and living stores are shopped with credit cards from production staff with unknown limits.
However, if the limit is exceeded, you will have to pay with Ricoh’s personal card, so the shopping situation is expected to unfold. In order to shop smartly among the salesmen of each floor, you should actively refer to real-time viewer advice and decide whether to purchase. A gift will be given to viewers who have exceeded the limit during the live or who have made a safe payment, and a chicken set exchange voucher will also be provided by drawing users who participated in the preliminary evaluation event.
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Previously, Naver Shopping Live received high attention from users through unique live commerce contents such as an audition live’Anything Bestseller’ and’BET2MEN’ planned with Kwan F&C in sequence, with the concept of discovering a show host.
Song Jae-hoon, leader of Naver Shopping Live, said, “It is a content that makes full use of the characteristics of live commerce, where a sense of presence and real-time communication are the core, and is expected to deliver a lively feeling to users’ untact shopping by challenging various topics and missions.” We will lead the shopping live market by presenting a variety of interesting materials and new types of live commerce content.”