Lee Seong-hee, president of Agricultural Association, “Strengthening online sales… to achieve a revolutionary distribution of smiling farmers

Visit Seongnam Distribution Center Online Digital Full Filment Center (DFC)
2 hours from order to delivery…Hanaro Mart online service status check

(Korea Agricultural Newspaper = Reporter Eun-young Yoo) On the 22nd, when the National Agricultural Cooperative Federation Chairman Lee Seong-hee celebrated the 1st anniversary of his inauguration, he pledged to create a revolution in distribution where farmers and consumers smile together.

Chairman Lee made this statement by looking for the Seongnam Distribution Center to which the Digital Full Filment Center (DFC) system was applied for the first time in the Nonghyup online business, and checking the status of digital transformation of economic workplaces.

On the 22nd, Chairman of the National Agricultural Cooperative Federation Lee Seong-hee visited the Nonghyup Seongnam Distribution Center to which the Digital Full Filament Center (DFC) system was applied for the first time on the 22nd, and examined the situation of digital transformation.
On the 22nd, Chairman of the National Agricultural Cooperative Federation Lee Seong-hee visited the Nonghyup Seongnam Distribution Center to which the Digital Full Filament Center (DFC) system was applied for the first time on the 22nd, and examined the situation of digital transformation.

The digital full-filment center (DFC), which the Nonghyup is attempting this time, is a dedicated space separately prepared in the existing offline store to process online orders. Nonghyup will present it in the form of a store-type DFC that combines a store, an exhibition hall, a warehouse, and a delivery center.

In the future through DFC, when a customer orders products online, the staff picks the products in the store, moves them to the lifts and ceiling rails installed in the store, and moves them to the sorting area. After completion of packing), Hanaro Mart’s online delivery service competitiveness is further strengthened as it can be distributed to vehicles by delivery area and delivered to customers.

In addition, the existing manual picking and packing work has been greatly improved, enabling the implementation of crispy delivery that is delivered within 2 hours after ordering and on-time delivery (reserved delivery) service that allows customers to receive delivery at their desired time. do.

The DFC, which will be built at the Seongnam Distribution Center, is one of the 66 initiatives for agricultural and livestock distribution innovation announced at the’Resolution Contest for Proper Agricultural and Livestock Distribution Innovation Practices’ in November last year.

Since the beginning of this year, it is a business that is at the junction of distribution transformation and digital innovation, which has been emphasized by Nonghyup Chairman Lee Sung-hee. Through this, the Agricultural Cooperatives plans to strengthen the competitiveness of the online retail sector of agricultural and livestock products.

The Nonghyup has established a Digital Full Filament Center (DFC) to respond to the rapid growth of the online industry caused by the corona 19 impact. Through DFC, existing offline stores are being promoted as logistics bases for online delivery, and the Seongnam Distribution Center DFC will be stabilized early and applied to 11 distribution centers within this year, starting with Goyang in March this year.

Chairman Seonghee Lee said, “DFC is an online store delivery system optimized for non-face-to-face consumption that has increased since Corona 19, and we will expand further to create online and offline synergy.” Together, we will make a big difference in the distribution of livestock products smiling.”

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