“Including the combined discount of U+ Together, the ultimate goal of LG U+ services is to meet customer payment value. We will continue to innovate our products so that customers feel that the value they get is greater than what they pay.
Lee Sang-heon, head of the Consumer Business Innovation Group at LG Uplus (Executive Director), designed a’U+ Together’ acquaintance product to satisfy the customer segment (segmented demand) based on on-site demand.
U+ Together is a new concept combination product that provides a discount of up to KRW 20,000 per person when four people are joined by a partner or friend, even if they are not family members.
Managing Director Lee said, “As a result of a close analysis of customer demand based on the voices of the sales floor, we determined that there was a clear change in family composition and lifestyle. After the launch of 5G, customer data demand has increased by more than 50%. We also considered the explosive growth of the product,” he explained the background of the release.
He said, “We found demand for customers who are closer than their families, such as single-person households, prospective couples, and close friends, but who were in the blind spot at the combined discount. I said.
The plan is to lower the barriers to customer access to premium rate plans with the largest combined discount rate ever applied from 85,000 won or more following the 5G mid-to-low price plan of 40,000 won and 60,000 won.
Managing Director Lee said, “We will change the 5G market paradigm with U+ Together as our flagship product.” In the field as well, we will continue to provide innovative combined products.”
Reporter Park Ji-sung [email protected]