Black Pink Jisoo will present a unique collaboration with Line Friends and Nexon to release new game character IPs and contents. After occupying music, acting, fashion, and advertising, it is drawing attention as it is expanding its influence to the game market.
According to YG Entertainment on the 26th, a new character IP planned and designed by Black Pink Jisoo along with Line Friends will be released in’Kartrider Rush Plus’ in March.
Through this collaboration, Jisoo will showcase characters with popping ideas and imaginations, as well as items with the motif of his companion animal. In particular, it is said that Jisoo sketched characters and various game items, showed extraordinary enthusiasm and novelty in the process of developing his personality and story, and inspiring the resilience of the people involved.
From March 4th to March 18th, we will release 5 episodes of the first collaboration video’Carruffle Queen’ with Jisoo through the LINE Friends YouTube channel. In this video, Jisoo not only tactfully solves the common sense problem related to Kartrider Rush Plus, but also shows off Kartrider Rush Plus’s fan side by playing a game against famous Kartrider YouTubers.
Prior to this, the teaser video released on the LINE Friends YouTube channel on the 25th is a hot topic among MZ generation fans around the world. Fans who watched the video said, “Jisoo is going to do a million Kart Rider Rush Plus short drifts with his own character!” It is done” and so on.
This collaboration, which will show a differentiated partnership in which companies and artists representing the character IP, game, and entertainment industries meet and gather their strong fandoms together is expected to receive great attention and attention from the global industry.
Meanwhile, Black Pink successfully completed the live stream concert’THE SHOW’ last month. Starting with Rosé, a solo project for each member is ahead, and Jisoo is working on the shoot of JTBC’s new drama’Snow Ganghwa’, which is scheduled to air in the first half of this year.
/ Reporter Park Han-yong of GP Korea [email protected], photo courtesy of YG Entertainment
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