In this year’s’CES 2021′, a large number of domestic SMEs and startups will also participate. For these companies with technological prowess but low recognition, the government supports the establishment of individual online exhibition halls and export marketing.
The Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups announced on the 10th that they will open the online Korean Pavilion and K-Startup Pavilion during the CES event. 89 small and medium-sized technology innovation companies will participate in the Korea Pavilion supported by KOTRA.
Among the participating companies in the Korean Pavilion, △HHS, which introduces a smart safety management system based on biological signal processing, △Microsystem that developed a camera that solves the security problem of mobile device cameras by applying electronic security shielding (ELS) technology △Recognizing the emotions of companion animals. Three companies that received this year’s CES innovation award were also included, including Null Information and Communication, which exhibited necklace Petfels.
The K-Startup Hall will be attended by 97 domestic start-up companies, including 24 health and wellness companies, 24 5G (5G) mobile communications and Internet of Things, and 15 robots and artificial intelligence. It was selected through Startup Promotion Agency, Small and Medium Venture Business Corporation, and Daegu Techno Park. Startup Ruple, healthcare specialist M2S, and SoftPV were also selected for the CES Innovation Awards.
Loople presents’Oli’, a lighting product that regulates the secretion of melatonin using the wavelength of light. M2S is launching a VR terminal that measures the user’s eye health by using artificial intelligence (AI) technology to measure vision, color blindness, and astigmatism. SoftPV will exhibit the world’s first 1.3mm ultra-small spherical solar cell’Soft Cell’.
Digital booths of companies participating in the online Korean Pavilion and K-Startup Pavilion are operated for about a month after the closing of CES. Participating companies receive export marketing support from pre-promotion of exhibited items to video consultation through KOTRA’s Overseas Trade Center.
Reporter Kang Kyung-min/Kim Dong-hyun [email protected]
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